# Lawrence Cruz > Hardlines Product Development @ Lucasfilm Location: San Francisco, California, United States Profile: https://flows.cv/lawrencecruz Experienced Product Designer with a demonstrated history of working in the consumer goods industry for over 9 years. Strong arts and design professional with a Bachelor of Science (BS) focused in Industrial and Product Design from San Jose State University. ## Work Experience ### Senior Product Designer @ Lucasfilm Jan 2021 – Present | San Francisco, California, United States - Manage product and packaging approvals through online systems and collaborative approval meetings, ensuring high quality standards in character execution, in-depth storytelling, color, material, form and function - Collaborate and build partnerships with internal partners (Creative Design, Games, Publishing, Brand Merchandising, Licensing Commercialization, CBM, Legal, Business Affairs, Product Integrity, Integrated Retail, BPM, Public Affairs, DE&I teams, Cultural Consultants) and external partners (Studio, Franchise Strategy, WDI) to design and approve all products - Guide design of compelling product lines at varying stages of development that support brand strategies and represent the core elements of the brand and story - Champion improvement in product design and process implementation - Manage, identify and deliver accurate reference and Style Guide assets and materials to licensees to ensure authentic and story-accurate product - Create consumer products line review presentations ### Senior Designer @ Green Toys Inc. Jan 2014 – Jan 2021 | San Francisco Bay Area - Led and collaborated with product development on multiple products per year from all phases of the design process from concept to manufacturing to shelf. - Communicated and managed domestic vendors, outside engineers, and illustrators to bring a product to life. - Provided creative services such as product photography, product videos, animations, social media campaigns, and effective powerpoint presentation. ### Industrial Design Intern @ WAGIC, Inc. Jan 2013 – Jan 2013 | Los Gatos, CA - Assisted and shared feedback with in-house designers to assist in finalizing products and packaging. - Worked in conjunction with Camp BizSmart, an entrepreneurship summer camp for pre-teens, as a team designer to bring their ideas to life through design renders. ### Men's Furnishings Sales @ Nordstrom Jan 2012 – Jan 2013 | San Jose, CA I tracked current trends and product knowledge in men’s fashion; set personal bookings/styling appointments. Worked in a commission-based environment wear I regularly exceeded corporate sales goals of up to $250/hr. I designed visual merchandising displays for numerous product lines. ### Shift Lead/Ambassador @ Pinkberry Jan 2010 – Jan 2012 I oversaw branch opening as senior staff managing team of 10 employees. In place of Assistant Manager, I helped manage the store, leading to 4 Corporate Customer Service Awards. I was also responsible for hiring, training, stock-management, cost-benefit analysis, off-site catering. Also as a store ambassador, I designed advertisements for local use including flyers and brochures ### Sales Associate @ Best Buy Jan 2009 – Jan 2009 I monitored shifting trends and product design features for individual-based customer service. ### IT Tech @ Innovative Communication Technology Jan 2008 – Jan 2009 • Designed logo and company van logo placement • Worked as a customer support • Maintained the office servers, printers, and computers • Assisted technicians with phone system installations ## Education ### Bachelor of Science (BS) in Industrial and Product Design San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/lawrenceandrewcruz - Portfolio: http://www.lawrencecruz.com --- Source: https://flows.cv/lawrencecruz JSON Resume: https://flows.cv/lawrencecruz/resume.json Last updated: 2026-04-13