As an AI Lead Architect / Forward Deployed Engineer (FDE) & Strategist, I partner with our most strategic customers to design, build, and deliver next-generation Agentic AI solutions on Salesforce.

I operate as an AI strategic advisor, architect, and builder in one — taking enterprises from idea → architecture → production AI at scale. By fusing deep Salesforce platform expertise with rapid forward-deployed execution, I embed GenAI-powered, agentic automation into mission-critical workflows that transform how enterprises work and win in the AI era.

My recent high impact engagements include:

• AI Lead Architect / Forward Deployed Engineer (FDE) & Strategist at Global Beauty & CPG Icon

• AI Flagship Demo Presenter - Dreamforce 2025

High-impact outcomes from these engagements included:

• Led an EVP-sponsored global account, deploying agentic AI across EMEA & North AMER; establishing the enterprise AI architecture used as the customer’s AI scaling blueprint.

• Refactored a GenAI case classification & AI email response pipeline into a unified orchestration layer, reducing service response times from days to seconds while ensuring consistent, compliant, and auditable AI behavior at scale.

• Engineered an end-to-end prompt logging and traceability framework, enabling full auditability and executive confidence to deploy customer-facing AI in regulated environments.

• Architected & built a live internal employee productivity agent that reduced a 15-step loyalty validation workflow to a single natural-language command.

• Architected & built external-facing AI agents integrated with complex OMS platforms across the USA & Canada, enabling real-time, agentic AI post-purchase support.

• Presented flagship technical demos at Dreamforce 2025 & World Tour London, serving as the FDE resident expert in executive-level AI conversations.

• Selected as a global trainer for the FDE Agent Engineering org, scaling enterprise AI delivery capability through intensive hands-on bootcamps.

As an AI Lead Technical Architect, I specialized in the Salesforce Generative AI Suite, acting as both a trusted advisor and deep product/platform expert for customers.

I was part of a global AI team that designed and embedded Salesforce’s enterprise AI solutions, driving transformative business outcomes for some of the company’s most strategic customers.

My high-impact engagements included:

• AI Lead Technical Architect – Global Icon in Media & Entertainment

• AI Lead Technical Architect – Premier International Motorsports Organization

• AI Flagship Demo Presenter - Dreamforce 2024

• AI Lead Technical Architect – Top-Tier Multinational Investment & Asset Management Firm

• AI Lead Technical Architect – Integrated Global Energy Supermajor

• AI Lead Technical Architect – World Leader in Specialty Chemicals & Advanced Materials

High-impact outcomes from these engagements included:

• Led the delivery of a visionary Proof of Technology, demonstrating how customer service can be transformed through AI-powered, agentic conversational automation on Salesforce.

• Earned direct recognition from the Office of the CEO for leading a game-changing leap in voice-powered agentic service automation.

• Presented to 45,000+ customers and Trailblazers at Dreamforce 2024, spearheading 6 flagship AI technical demos, including the Agentforce Super Demo, Agentforce Mega Demo, Prompt Builder Super Demo, Build AI Apps & Agents with Low Code, and Test & Ship AI Apps & Agents at Scale.

• Led the architecture and design of a custom GenAI + RAG-powered Service Reply solution for multilingual chat and email, reducing agent effort and enabling globally scalable support.

• Directed and developed an AI-driven sales meeting insights pipeline, cutting Sales Manager administrative overhead and enabling faster, more informed decision-making for customers.

• Facilitated and led AI strategy workshops to identify and architect next-generation use cases leveraging the Salesforce GenAI Suite.

As an Enterprise Accounts, Senior Sales / Solution Engineer, I accomplished the following:

• SE Deal Contributions totalling $3.5M

• Presented at Salesforce World Tour London 2023 to 11,744 live customers and trailblazers, spearheading a F1 Data Cloud Super Demo.

• Managed the complete sales engineering lifecycle for a leading security locks provider, securing a new logo win with a $316K ACV / $1.58M TCV.

• Conducted a Salesforce Platform Advantage & Multi-Cloud Journey demo (incorporating marketing automation, sales, and service clouds) to C-level and senior stakeholders of an energy company with deal eventually closing for $1.8M ACV / $5.3M TCV.

• Delivered a Salesforce Einstein AI (GenAI) demo to C-level executives in the UK utilities sector, contributing to an opportunity worth $887K.

• Developed Service Einstein AI virtual demos for a prominent energy provider, closing an opportunity worth $322K.

• Developed and showcased a Salesforce SRM demo to senior stakeholders in the UK utilities sector, leading to a $109K opportunity.

• Merged technical expertise with sales skills to offer dedicated pre-sales support, working closely with the sales team to comprehend client needs and craft tailored solutions.

• Executed comprehensive product demos, highlighting the solutions' value proposition and key features to potential clients, effectively addressing their technical queries.

• Developed and authored the Service Gen' AI for Utilities - Config' Guide, streamlining the creation of demos to demonstrate Service Gen' AI capabilities for internal teams.

• Developed essential knowledge sharing assets on the internal portal for SEs facing similar inquiries with their customers: Invocable Apex Class - Working Template: Calling a SOAP API from Salesforce Flow, Einstein Bot - Using Knowledge Search in Chat - Guide, Tutorial and Managed Package

As a Lead Solution Architect & Migration Lead at Access Group, I accomplished the following:

• Led a 4-member data development team to integrate eight major acquisitions into Access Group's Salesforce ecosystem, prioritising commitment to rapid strategic expansion and operational excellence.

• Engineered expert data migration strategies for acquired Sales, Service, and Finance systems to target Salesforce landscape enhancing data integrity and system usability.

• Partnered with acquired cross-departmental teams to align migration efforts with business objectives.

• Served as the primary technical liaison for Salesforce migration, ensuring multi-stakeholder and team support.

• Leveraged tools like Data Loader, Alteryx, and Workbench for efficient data transfer and management.

• Implemented data validation and QA protocols, assuring accuracy throughout the migration process.

• Produced comprehensive documentation and training for a smooth transition for acquired companies to the new Salesforce environment.

• Deep monitoring of migration progress, addressing challenges to meet project deadlines.

• Worked in concert with multiple integration teams to document the migration lifecycle, capturing essential features and functions.

Technologies Used:

• Salesforce, SQL Server, MS Office 365, Slack, Alteryx, Data Loader, Workbench

As a Lead Technical Architect & Developer Lead for HSE, I accomplished the following:

• Directed the technical vision for a robust Salesforce implementation, leading the charge in administering 7.9+ million vaccine doses during the peak of Covid-19 pandemic.

• Led the critical Covax work-stream of 3 direct reports and at times increasing to 5+ members, steering multiple high-stakes sprints to successful, on-time, and within-budget completion.

• Conceptualised and executed scalable Salesforce architectures, including custom data models and security configurations, ensuring alignment with client needs.

• Built and refined complex automation using Salesforce Flows and Apex, driving scalable custom solutions aligned with Ireland's national healthcare initiatives.

• Cultivated a high-performance remote team environment, ensuring project goals were surpassed and client satisfaction was secured.

• Provided expert technical guidance and resolved critical issues across all work-streams, maintaining high system performance and client satisfaction.

• Exemplified technical and leadership acumen by mentoring parallel work-stream teams and fostering a collaborative remote work culture.

• Served on the Architect Design Advisory Council, shaping the technical strategy and fostering innovation using the Salesforce platform.

Technologies Used:

• Salesforce, Mulesoft, JIRA, Git, BitBucket, Slack

Achievements:

• Achieved the FY21 Mission Impossible Award for Individual Performance

• Achieved the Salesforce 2021 Partner Innovation Award for Services to Government & Public Sector: HSE for Republic of Ireland - https://www.salesforce.com/uk/customer-success-stories/health-service-executive/

• Achieved the FY22 Mission Impossible, Delivery Team Award

• Achieved 2022 MCA Awards for 'Change and Transformation in the Public Sector' https://www.mca.org.uk/consulting-case-studies/ibm-consulting-with-the-health-service-executive