# Layth Sihan

> Product Designer @ Toppan Merrill | Senior Product Designer | B2B SaaS | Available for Contract

Location: Brooklyn, New York, United States
Profile: https://flows.cv/layth

I am a product designer and systems thinker who designs with simplicity and intuition.

My experiences include leading end-to-end design for SaaS and web applications, conducting user research, and collaborating with cross-functional teams to design and build exceptional tools and features for users who need and use them.

Skills: Research and Product Strategy, User Research, User Experience (UX) Design, Usability Testing, Wireframing, Systems Thinking, Design Thinking, HCD Principles, User Flows, Storyboarding, High Fidelity Prototypes, Visual Design, Information Architecture, Interaction Design, User Interface (UI) Design, Mobile Design, Communication, Collaboration, Problem Solving, Teamwork, Adaptability

Technical: Figma, FigJam, Adobe XD, Webflow, HTML 5, CSS 3, React.js, UserTesting, FullStory, Google Analytics, Jira, Confluence

## Work Experience
### Product Designer @ Toppan Merrill
Jan 2024 – Present | New York, New York, United States
- Co-lead design for a fintech platform, launching AI-driven features that cut filing prep time and reduce support inquiries.
- Launched a financial product for SEC filings, designing key features from 0→1, including an AI-powered chat interface.
- Synthesize user research and stakeholder feedback to identify pain points and drive measurable UX improvements.

- Advocate for design strategy and user needs in executive-level reviews and cross-functional sessions.

### Product Designer @ Frenos
Jan 2025 – Jan 2025
- Designed an AI-driven threat detection dashboard, enhancing visibility and decision-making for security teams.
- Led the end-to-end design of a light mode UI, improving accessibility and driving a measurable uptick in user satisfaction.
- Collaborated closely with product and engineering teams throughout agile sprints, ensuring smooth design-to-development handoff.
- Conducted usability testing with security analysts, integrating feedback to refine workflows.

### UX Designer @ Transfr
Jan 2024 – Jan 2024 | New York, New York, United States
- Led the design of a mobile-first, responsive dashboard for an edtech startup, improving the accessibility and usability of the platform.
- Created workflows and prototypes to support a VR learning platform, helping students explore career pathways.
- Optimized component annotation and documentation, reducing development time and improving design-to-dev handoff efficiency.

### Product Designer @ Finite State
Jan 2023 – Jan 2024
- Scaled an MVP platform, leading 0 to 1 discovery and design initiatives around key features for a firmware analysis platform at a cybersecurity startup (Series B).
- Designed an OS Patch tool, reducing false positives by 25% in firmware analysis.
- Served as lead designer for an API access initiative, driving a 30% increase in API usage within

### UX Designer @ Entergy
Jan 2021 – Jan 2023 | New Orleans, Louisiana, United States
- Collaborated with research and product to launch multiple applications for 1M+ utility customers and enterprise clients.
- Designed a responsive consumer web app, boosting conversions by 200% YoY. 
- Spearheaded redesign of an internal service platform, cutting response times from 2 weeks to < 24 hours, saving 300+ work hours annually.

### UX Designer @ WOKEN
Jan 2020 – Jan 2020
- Developed and executed a usability testing plan that increased SUS (System Usability Scale) scores by 1.5 points.
- Conducted user interviews with 20+ job seekers, translating insights into design changes that improved retention


## Education
### Master of Fine Arts - MFA in Creative Writing
University of New Orleans

### Bachelor of Arts in English Language and Literature/Letters
Louisiana State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/laythsihan
- Portfolio: https://www.layth.website/
- Portfolio: https://calendly.com/laythsihan/30min

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Source: https://flows.cv/layth
JSON Resume: https://flows.cv/layth/resume.json
Last updated: 2026-03-29