# Leah Goplin > Designing AI for humans | Chief Design Officer at NeuroFlo | UX Strategy & Intelligent Workflow Design Location: Greater Milwaukee, United States Profile: https://flows.cv/leahgoplin I’m a UX strategist and product design leader who builds meaningful, human-centered experiences in AI-augmented environments. My work blends research, product thinking, and design leadership to turn complexity into clarity — and to guide teams toward simple, impactful solutions that actually move the needle. I’ve led design organizations, built teams from the ground up, and shaped product vision across multiple value streams. At BusPatrol, I managed a team of 10 (e.g. UX Engineers, DesignOps Specialist, Product Designers, and UX Researchers), scaled design operations, and partnered closely with engineering and stakeholders to deliver AI-integrated tools across high-visibility initiatives. I’m deeply invested in career development, team culture, and helping designers grow with confidence and autonomy. Today, I split my work between TMV and NeuroFlo. At TMV, I lead UX strategy and research for new product innovation, from discovery and user interviews, to mixed-methods testing, information architecture, prototyping, and end-to-end design. This includes AI-assisted workflows, coaching tools, field operations experiences, and product foundations built around behavioral psychology and accountability. My research approach is scrappy when it needs to be, rigorous when it matters, and always grounded in what real users actually need. At NeuroFlo, I serve as Chief Design Officer, shaping the user experience for AI-powered clinician workflows in healthcare. I partner across product and engineering to ensure we build usable, compliant, and trustworthy experiences in highly regulated environments. From LLM-driven interactions to workflow automation and design system governance, I focus on delivering clarity, confidence, and outcomes that scale sustainably. Across all my roles, I care deeply about meaningful design, collaborative leadership, and creating environments where research is accessible, not locked away, and where design and AI work together to elevate human potential. My background in graphic design (BFA, UW-Stevens Point) gives me a strong foundation in craft, while my experience across UX, product, systems thinking, and research keeps me focused on the bigger picture. If you’re solving complex problems, exploring AI-assisted tools, or growing a design function, I’m always open to connecting. ## Work Experience ### Co-Founder and Chief Design Officer @ NeuroFlo AI Jan 2025 – Present | Greater Milwaukee As Chief Design Officer at NeuroFlo, I lead the strategic vision and execution of our brand, user experience, and design systems for AI solutions in compliance-heavy sectors like healthcare, law enforcement, and government. With 15+ years in design, including at Fortune 500 companies such as GE Healthcare, I bring deep expertise in translating complex workflows into intuitive, adoption-driving interfaces. My work spans branding, high-fidelity mock-ups, rapid prototyping, and the creation of scalable design systems that streamline product development. I direct user research programs—conducting remote interviews, usability testing, and workflow studies—to ensure our products are grounded in real user needs. Partnering closely with product, engineering, and marketing, I integrate design strategy into every stage of the roadmap. I also craft and present investor pitch decks, shaping a compelling visual and narrative story that connects our vision with market opportunity. At the core of my role is a commitment to delivering innovative, human-centered solutions that not only meet regulatory demands but also set a new standard for usability, trust, and continuous improvement in mission-critical environments. ### Product Manager and UX Lead @ TMV Investments Jan 2023 – Present As a UX Strategist contracted through TMV, I lead research, strategy, and end-to-end product design across multiple AI-powered internal and customer-facing tools. My work focuses on transforming operational workflows, coaching experiences, and field service processes into intuitive, intelligent systems that help people make better decisions with less friction. I partner closely with business stakeholders, product partners, engineering teams, and real end users to define requirements, validate concepts, and ship designs that are both practical and delightful. I drive the full UX lifecycle: discovery research, user interviews, service blueprints, journey mapping, information architecture, interaction design, prototyping, and moderated mixed-methods usability testing. I translate insights into clear product direction and ensure design intent holds through development via detailed specifications and collaborative handoff. My projects span several high-impact initiatives, including AI-assisted workflow automation, executive “copilot” tools, internal coaching platforms, and field service experience redesigns. I contribute heavily to AI integration work, from shaping LLM-driven interactions and prompt design patterns to validating model responses for clarity, trust, and user comprehension. I’ve supported AI efforts involving customer support augmentation, technician guidance flows, voice and chat interfaces, and integrations with third-party partners. Successes include reducing operational complexity for non-technical users, improving onboarding and process compliance through clearer UX patterns, defining scalable design systems, and strengthening collaboration between product, engineering, and stakeholders. My role blends strategic thinking with hands-on design craft, ensuring each release is usable, accessible, and aligned with business goals. ### Product Design Manager @ BusPatrol Jan 2024 – Jan 2025 | United States Lead Product Designer turned Manager with a proven track record of scaling UX teams and creating impactful AI-integrated experiences. Successfully managed a team of 10, delivering 5 product visions across value streams and securing $100MM contracts. Expert in DesignOps, enhancing UX maturity from 1 to 4 and improving design efficiency by 238% ($22K cost savings). Skilled in stakeholder management, establishing a standard UX process, aligning UX initiatives with product roadmap, and measuring UX impact. Passionate about team building and career development, fostering a collaborative and innovative work environment. Accomplishments: Directed the design system program, saving $45K per project. Developed RFP product vision through design, research, and UX engineering, securing a $160MM contract. Individual contributions of 4 research studies (Remote moderated interviews, usability testing, task analysis), 400+ design ideation (wireframes, mock-ups), interaction design (prototypes, animation, UX architecture, and designed 4 of 5 BusPatrol product visions. ### Lead Product Designer @ BusPatrol Jan 2023 – Jan 2024 ### Principal Product Designer @ Imprivata Jan 2022 – Jan 2023 | Massachusetts, United States FairWarning is a patient privacy monitoring software as a service for healthcare organizations. As a design lead, I help mentor the designers on the team (example, training in Figma and HTML/CSS) so that they are supported with enough tools and resources to be empowered to lead their work. As an individual contributor, I lead large initiative projects that start with a discovery phase (secondary research, user research, interviews, research studies), then iterative designs (sketches, wireframes, mock-ups, rapid prototyping), usability testing, and design transitions to development (design and dev collaboration). Throughout each step of the design process, there's a continuous feedback loop of communication that happen every step of the way in order to have a strong, inclusive team culture. I am responsible for FairWarning's design system that led to the development team's Storybook for UI components. This involved a tremendous amount of effort to design review, peer review, and code review HTML/CSS/SCSS. ### Principal UX Designer @ Fidelity Investments Jan 2020 – Jan 2021 Contracted position first 6mo that led to a full-time conversion as a Principal Product Designer in the Personal Investments organization. Leah was actively supporting Fidelity's Center of Excellence organization to help lead and be secondary support for the design system initiative (Helios), UX framework workshops, and presenter for Helios design principals to the product organization. In tangent with Fidelity's Center of Excellence, I worked with the product design team to support Spire, a mobile app (Example, Robinhood competitor) for Android and iOS. Spire targets financial investing for a younger target audience (customers coming out of school) to track goals, pay off debt, and trade stocks. I worked closely with the other designers and product management, and development teams. I helped create, facilitate, and coordinate Spire's vision set for the next 5-10 years broken into deliverables and present the vision to the Fidelity community. I partnered with the research department to create a research plan and remote unmoderated usability testing using usertesting.com. ### Sr UX Designer, Digital Services Technology at GE Healthcare @ GE Healthcare Jan 2017 – Jan 2020 | Waukesha, Wisconsin As a Sr. UX Interaction Designer I worked in Digital Services Technology that interfaced with internal GE employees and hospital facing customers. From e-commerce, remote services, cybersecurity, B2B software, to pre-authenticated service, I enjoyed all the different products and cross-functional partners to work over the course of 3.5 years. Cross functional partners include, development teams, director of service(s), VP of Product, architects, marketing, accounting, sales, and various designers in different GE organizations. One of my favorite things besides early discovery phase through implementation, was facilitating design workshops (aka. Participatory Design or Design Sprint) with real customers. It was the best way to learn how to solve the right problems, understand the goal, and co-create the perfect solution together. ### Freelance Photojournalist @ News Graphics Inc Jan 2010 – Jan 2017 | Cedarburg, Wisconsin ### UX Consultant @ Milwaukee Tool Jan 2016 – Jan 2016 | Brookfield, Wisconsin One of my favorite mobile apps called 'One Key' to work on at Milwaukee Tool along with such a fun bunch of amazing and talented teammates! As a UX consultant employed through New Resources Consulting, activities performed includes user research, interviews, usability testing (qualitative & quantitative), conceptual design (sketches, wireframes, mock-ups), rapid prototyping, design reviews, team collaboration, and front-end development (HTML, CSS, SCSS) training. One Key is an IoT mobile app for both Android and iOS. It was an exciting time at Milwaukee Tool to help design the mobile vision. User research that I contributed was unmoderated research using Lookback.io, qualitative in-person interviews, and quantitative research studies using Usabilitytesting.com. ### User Experience Designer @ IFS North America Jan 2015 – Jan 2016 | United States Bringing my skills and experience of graphic design and front-end development, I transitioned to UX Design in 2015 after attending a UX Conference in Madison, WI. At IFS, I brought my skills in problem solving really complex problems for B2C, B2B software/products. I worked directly with the Product Manager, QA, Content Strategist, and the development team. I had the opportunity to take an active role in the global style guide board by helping to create and influence IFS's design system and design principles. Daily activities include sketches, wireframes, design workshops, design reviews, user interviews, collaboration with business partners, front-end development trainer, style guide, design system lead, and rapid prototyping. ### UX Developer @ Zywave Jan 2014 – Jan 2015 | United States In 2014, I transitioned from graphic design to UX development. Technical code languages include HTML, CSS, and SCSS (SASS) using visual studio. As a UX Developer working in an agile environment, I created sketch concepts, wireframes, and mock-ups, then translated the design concept into a front-end, coded solution. It was a very collaborative atmosphere as there were many brainstorming sessions with other designers, content writers, and business analysts. What I enjoyed was all the collaboration between design and development in a very iterative, agile fashion. There was a huge learning curve when I came into Zywave and so I had to ramp up really fast both at work and outside of work. To become a "seasoned designer" as my manager told me after 6 months, it took much focus, dedication, and mentorship (via at work, outside e-learning). ### Graphic Designer @ SPI Lighting Jan 2010 – Jan 2014 | United States As a recent graduate my career began in graphic design at a commercial industrial lighting company. The work was initially focused on print publication ads, catalog spreads, and promotional material. As I grew with the team, my projects expanded to create and design HTML emails, web maintenance of SPI Lighting, Advent Lighting, and Stile websites, video production, and product/application photography. SPI will always be one of my favorite jobs because of the great people, learning opportunities, and collaboration. This experience advanced my technical skills in graphic design, composition, front-end technologies (HTML, CSS, and Visual Basic), wireframes, mock-ups, and secondary research. ## Education ### Bachelor of Fine Arts - BFA in Graphic Design University of Wisconsin-Stevens Point ## Contact & Social - LinkedIn: https://linkedin.com/in/leah-goplin - Portfolio: https://pound-coin-35824811.figma.site --- Source: https://flows.cv/leahgoplin JSON Resume: https://flows.cv/leahgoplin/resume.json Last updated: 2026-04-16