• Designing progressive trust frameworks that unlock creator capabilities as identity and track record are verified

• Building systems that intercept bad-actor patterns at the platform level, reducing exposure for minors without restricting legitimate creator workflows.

• Integrating identity and age verification frameworks on the account level to verify legitimate users.

• Integrating content standards directly into the development process, so creators understand safety implications.

• Building multi-year vision for the future of creator safety at Roblox.

• Managing an intern; mentoring 3+ associates.

• Led multiple collaboration features for Roblox Studio, including Comments, Streaming, and Team Create. Transformed how creators build together & scale.

• Led cross-org initiatives to influence maturity of the design org through career development, employee learning, & mentorship. Created education programs for managers and ICs.

• Pushed for craft on every surface.

Led the User Education team from 2023-2025. Built a multiyear roadmap taking us from an archaic, 1990's-style tool to a vibrant and engaging learning and creation platform.

➵ DRIVING IMPACT

• <1yr, grew DAU to 400k (+22%), and drove Daily Time Spent +29%.

• Reduced hangs & crashes by 19% with efficient design.

• Developed an onboarding curriculum that produced 8% more playtime for game creators.

• Led a NUX strategy that grew with the maturity of the user base, from n00b to pro.

• Achieved leadership buy-in on a multi-team 2+ year vision to fund headcount.

• Set & doubled traffic goals, flagged risks & prioritized safety of our community.

➵ LEADING BY DESIGN, QUALITY & CRAFT

• Shipped a data-backed New User Education for Roblox Studio.

• Ran PD team critique; quality initiatives and elevating design processes to drive quality across the team.

• Resource planning, scoping, retrospectives, & aligning XFN on goals for each half.

• Ran user research sessions

➵ PEOPLE & PROCESS

• Collaborated with talented XFN across Content, Data Science, Product, and Engineering in immediate + adjacent orgs.

• Managed an intern & mentoring junior designers.

• Led the cross-company Learning Session Program.

• Demos at All-Hands; keynoting internal education sessions and events; defined Roblox's CreatorX feedback culture.

Led the third-party strategy as we pivoted from the consumer to work use cases. Built new surfaces in the Work-Metaverse ('MetaWorks'); partnered with teams across Microsoft Office & Google Workspace. Focused on the integrations and partnerships announced at Meta Connect 2022 by Zuckerberg & Nadella.

DESIGN EXCELLENCE & CRAFT

• Created Assistant style guides & component libraries for all pillars to leverage when shipping voice experiences on Portal.

• Approved marketing materials for global distribution.

• Ran multi-org Design Critiques.

STRATEGY

• Crafted multi-year strategies for voice pillars across social, utility, and privacy.

• Triaged initiatives to move the needle on Task Success Ratios and Monthly Actives.

• Built performance audits across all Touch & TV devices.

• Socialized all Voice releases across the org.

LEADERSHIP & COLLABORATION

• Led and oversaw all Meta Assistant experiences on-device.

• Served as the design gatekeeper between multiple Assistant vertical teams.

• Set the quality bar for Meta Assistant, natural language processing (dictation), voice search, and Alexa experiences.

• Collaborated with Alexa's cross-functional team of engineers & TPMs (Amazon).

• Wrote internal comms letters and notes to influence culture, process and morale.

PEOPLE

• Implemented the "buddy system" & authoring onboarding materials for new employees.

• Mentored junior designers, new hires and contingent workers.

• Interviewed potential candidates for Meta's Reality Labs.