Designing the next generation of advanced driver assist experiences.

Designed semi-autonomous experiences within Ford’s Digital Product Design organization, creating intuitive controls, interactions, and end-to-end user experiences for new vehicles.

Brought a service design focus as a director of Ford's internal innovation program, Ford Catalyst. By reframing program goals, participant touchpoints, and executive engagement my team increased participant retention, quantity and quality of projects pitched, and executive participation.

D-Ford is Ford Motor Company's human centered design lab created by IDEO. Through conducting customer research and applying design thinking, I designed compelling proof of concepts for future products and services.

Rotated through phases of the vehicle design process, from interior design during product definition to solving craftsmanship and ergonomic problems at vehicle launch.