• Key member of the product team on revamping Fanatics & FansEdge website & app

• Helped establishing web templates for Fanatics, FansEdge & League partners (NFL Shop, NBA Store, etc.)

• Developed user profile and key user flows of the product, and validate design concept via prototyping and user testing at various stages

• Delivered from high fidelity interface to interactive prototype to help implementation

• Closely collaborated with product managers and engineers on daily bases