# Leandro Buriano

> Design Engineer | UX & Brand Strategy | DesignOps & AI Innovation | 10+ years bridging the gap between design and code

Location: Buenos Aires, Buenos Aires Province, Argentina
Profile: https://flows.cv/leandroburiano

I transform complex ideas into digital products that users love and businesses scale.
With 10+ years leading design in fintech, e-commerce, and startups, I blend proven methodologies (Design Systems, Atomic Design) with emerging technologies (AI, automation) to create solutions that drive real impact.
At ucrop.it, I achieved 80% design system adoption and reduced time-to-market by 30%. My focus on DesignOps and automated processes has improved operational efficiency by up to 90%.
Currently exploring how AI (OpenAI, Anthropic) can revolutionize creative workflows and design decision-making.
Seeking opportunities to apply this hybrid vision: user-centered design + technological innovation.

## Work Experience
### UX Designer @ Mercado Libre
Jan 2026 – Present | Argentina

### Lead Product Designer @ ucrop.it
Jan 2022 – Jan 2026 | Argentina
· Collaborated with technology and product leaders to design innovative industry solutions, achieving an adoption rate of over 80%.
· Identified and understood key user needs, enhancing customer experience, satisfaction, and driving sales growth.
· Led the design team and managed projects using Figma and Jira, reducing delivery times by 30% and improving operational efficiency by 90%.
· Co-founded the UXD team, establishing collaborative workflows and interdepartmental agreements to streamline development processes.
· Developed a comprehensive design system, including typography, color palette, and standardized visual elements to ensure digital ecosystem consistency.

### UX/UI Designer @ Falabella Financiero
Jan 2019 – Jan 2021 | City of Buenos Aires, Argentina
· Designed and adapted the MVP of the Fpay Wallet project in React Native, ensuring visual compatibility with future Android and iOS versions.
· Created and developed a component library following the Atomic Design methodology, enhancing reusability, visual consistency, and product scalability.
· Implemented a version control system to document and track the evolution of user flows, optimizing agile development and team collaboration.
· Actively contributed to the creation, review, and maintenance of UX content, ensuring a coherent, effective user experience aligned with business goals.

### UX/UI Lead Designer | DesignOps @ Grupo Falabella
Jan 2019 – Jan 2021
Desarrollé y optimicé el MVP de Fpay Wallet en React Native, asegurando compatibilidad multiplataforma y escalabilidad mediante una biblioteca de componentes basada en Atomic Design. Implementé control de versiones para flujos de usuario, facilitando el desarrollo ágil y la colaboración, y contribuí al diseño y mantenimiento de contenido UX coherente con los objetivos del negocio.

### UX/UI Designer @ Wenance
Jan 2018 – Jan 2019 | Provincia de Buenos Aires, Argentina
· Implemented the Atomic Design methodology, establishing a library of reusable components to ensure visual consistency and efficiency in product development.
· Designed a white-label component library adaptable to multiple products within the company, facilitating scalability and resource optimization.
· Led the Discovery and User Research phases for the design of an account management app MVP, developing wireframes and functional prototypes aligned with end-user needs.

### User Interface Designer @ Wenance
Jan 2018 – Jan 2019
Implementé Atomic Design creando librerías de componentes reutilizables y de marca blanca para asegurar consistencia visual, escalabilidad y eficiencia en el desarrollo de productos. Lideré Discovery y User Research para el MVP de una aplicación de gestión de cuentas, desarrollando wireframes y prototipos alineados con las necesidades del usuario final.

### UX/UI Designer @ Prosegur
Jan 2017 – Jan 2018 | Buenos Aires, Argentina
· Analyzed user pain points and led the redesign of the Tienda Prosegur e-commerce site for the Spain and Portugal markets, improving user experience and optimizing purchase flows.
· Led the Discovery and prototyping phases for the development of Prosegur’s new IoT mobile app, establishing an innovative concept aligned with the company’s strategic goals.

### User Interface Designer @ Prosegur
Jan 2017 – Jan 2018
Analicé puntos de dolor del usuario y lideré el rediseño del e-commerce de Tienda Prosegur en España y Portugal, optimizando la experiencia y los flujos de compra. También lideré Discovery y prototipado de la nueva app móvil IoT, desarrollando un concepto innovador alineado con los objetivos estratégicos de la empresa.

### UX/UI Designer @ GOintegro
Jan 2015 – Jan 2016 | City of Buenos Aires, Argentina
· Participated in the Discovery phase for the development of GO5, GOintegro’s social network, identifying key opportunities to optimize user experience.
· Conducted information architecture analysis and designed the responsive web app and mobile version in React Native for both end users and administrators, ensuring an intuitive and efficient experience across platforms.

### User Interface Designer @ GOintegro
Jan 2015 – Jan 2016
Participé en Discovery de GO5, la red social de GOintegro, identificando oportunidades clave de mejora. Analicé la arquitectura de la información y diseñé la versión web responsive y móvil en React Native para usuarios finales y administradores, garantizando una experiencia intuitiva y eficiente en múltiples plataformas.

### Lead UX/UI Designer @ AGEA Digital, Grupo Clarín
Jan 2013 – Jan 2015 | City of Buenos Aires, Argentina
· Analyzed user pain points and led the redesign of the e-commerce site to enhance the shopping experience on De Autos (Argentina).
· Founded and managed the UX Design team within the technology department, implementing collaborative workflows aligned with business objectives.
· Coordinated the discovery and conceptual design of the native mobile app for Android and iOS, prioritizing an optimized and seamless mobile experience for users.

### Lead User Interface Designer @ AGEA Digital, Grupo Clarín
Jan 2013 – Jan 2015
Analicé puntos de dolor y lideré el rediseño del e-commerce de De Autos, mejorando la experiencia de compra. Fundé y gestioné el equipo de UX dentro de tecnología, implementando procesos colaborativos alineados al negocio. Coordiné Discovery y diseño conceptual de la app nativa para Android e iOS, priorizando una experiencia móvil optimizada.

### User Interface Designer @ Wirall Interactive
Jan 2012 – Jan 2013 | Buenos Aires, Argentina
· Designed interactive games and digital experiences for web, tablet, and smartphone platforms, focusing on creating engaging interfaces optimized for each device.
· Worked with high-profile clients such as Cartoon Network LA, JWT Argentina, Leo Burnett, and Kepel & Mata, delivering innovative solutions that increased user engagement.

### User Interface Designer @ Vostu
Jan 2011 – Jan 2012 | City of Buenos Aires, Argentina
· Designed game interfaces for the major social networks of the time, such as Facebook and Orkut, optimizing user experience and integration with social platforms.
· Developed games such as Rede do Crime, Flying Kingdoms, and Café Mania, focused on interactivity and optimizing the social media experience.
· Collaborated with multidisciplinary teams to ensure visual coherence and usability across platforms.

### Audiovisual Designer @ Gameloft
Jan 2007 – Jan 2010 | City of Buenos Aires, Argentina
· Designed high-impact graphic pieces for websites and motion graphics for Gameloft Worldwide and partners, contributing to brand experience and product presentation on digital platforms.
· Collaborated in the creation of visual content for major licenses and franchises such as Ubisoft, Marvel, Fox, DreamWorks SKG, and NFL, ensuring design alignment with brand expectations and international quality standards.
· Produced adaptive designs optimized for a variety of platforms, maximizing user experience.

### User Interface Designer @ Gameloft
Jan 2007 – Jan 2010
Diseñé piezas gráficas y motion graphics para Gameloft Worldwide y socios, fortaleciendo la experiencia de marca en plataformas digitales. Colaboré en contenidos visuales para franquicias como Ubisoft, Marvel, Fox, DreamWorks SKG y NFL, asegurando alineación con estándares internacionales y adaptando diseños a múltiples plataformas para optimizar la experiencia de usuario.

### Audiovisual Designer @ Cuatro Cabezas
Jan 2005 – Jan 2006 | City of Buenos Aires, Argentina
· Designed promotional websites for in-house productions and external clients, creating visual solutions that boosted digital presence and engagement.
· Collaborated with high-profile brands including CQC, E24, Radio X4, Quilmes, Repsol YPF, Movistar, and Branca, creating tailored web experiences that met each client’s business needs.
· Implemented responsive designs to ensure a smooth user experience across various platforms.

### Set Designer @ Cuatro Cabezas
Jan 2005 – Jan 2006
Diseñé sitios web promocionales para producciones propias y clientes externos, potenciando su presencia digital y engagement. Colaboré con marcas como CQC, E24, Radio X4, Quilmes, Repsol YPF, Movistar y Branca, creando experiencias personalizadas y responsivas para múltiples plataformas.

### Machine Worker / Graphic Designer @ Taller 4
Jan 2000 – Jan 2003 | Buenos Aires, Argentina
· Managed printing and merchandising for internal projects and clients, ensuring quality and efficiency in producing visual materials.
· Operated cutting plotters to create high-quality signage and mounted graphic elements for various events and campaigns.
· Coordinated the production process, from design receipt to final delivery, ensuring timely and budget-compliant delivery.


## Contact & Social
- LinkedIn: https://linkedin.com/in/leandroburiano

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Source: https://flows.cv/leandroburiano
JSON Resume: https://flows.cv/leandroburiano/resume.json
Last updated: 2026-03-31