• Collaborated with a B2B SaaS startup that provides innovative, scalable technology to improve online access to Hep B education, linkage to care, and testing for communities everywhere

• Conducted UX and accessibility audits using Nielsen's Usability Heuristics and WCAG 2.0 to identify usability gaps and improve content clarity.

• Redesigned website builder templates to improve functionality, usability, responsiveness, and scalability; tailored for hepatitis B advocacy

• Led usability testing to validate and prioritize design improvements, ensuring the most impactful updates were implemented by development.

• Lead teams to organize 50- to 80-person events, overseeing budgeting, catering, decor, vendor coordination and on-site execution.

• Develop partnerships with venues, coordinating performers, managing guest experience, handling all logistics from invitations to day-of operations.

• Design custom event materials to create a cohesive event experience.

• Work closely with clients on event planning, aligning vision with budget constraints, setting clear objectives for every occasion.

• Led the comprehensive redesign of responsive desktop and mobile websites for a health non-profit organization, optimizing navigation, resulting in a 20% improvement in bounce rate.

• Enhanced donation visibility with strategic placement and clear call-to-action buttons, increasing donation page engagement by 200%.

• Designed, developed, and maintained a website that boosted online sales, informed by extensive user testing and interviews.

• Crafted and produced cohesive in-house and takeout menus, ensuring a cohesive brand identity.

• Established strong branding guidelines, integrating it seamlessly into both physical and digital platforms.

• Collaborated with project leads and cross-functional teams on a non-profit humanitarian aid website redesign to drive sprint tasks and increase user trust and online donations.

• Directed a branding workshop for the UX design team, developed strategic branding guidelines, and delivered a presentation that reinforced brand coherence.

• Developed key UX artifacts including website audit, personas, competitive analysis, branding, design system, and low to high fidelity prototypes to refine product vision and improve donation success rate.