# Lea Sportis > Designing Seamless Journeys Location: Emeryville, California, United States Profile: https://flows.cv/leasportis Product Designer with a track record of delivering impactful digital experiences. Transitioned into design with 15+ years of diverse work experience, including roles in restaurant management and healthcare, which has given me a unique perspective on understanding user needs and solving business challenges. Strong ability to work on cross-functional teams to deliver data-driven solutions. ## Work Experience ### Product Designer @ HepBNow Jan 2024 – Present | San Francisco, California, United States - Collaborated with a B2B SaaS startup that provides innovative, scalable technology to improve online access to Hep B education, linkage to care, and testing for communities everywhere - Conducted UX and accessibility audits using Nielsen's Usability Heuristics and WCAG 2.0 to identify usability gaps and improve content clarity. - Redesigned website builder templates to improve functionality, usability, responsiveness, and scalability; tailored for hepatitis B advocacy - Led usability testing to validate and prioritize design improvements, ensuring the most impactful updates were implemented by development. ### Event Planner @ Unknown Jan 2023 – Present - Lead teams to organize 50- to 80-person events, overseeing budgeting, catering, decor, vendor coordination and on-site execution. - Develop partnerships with venues, coordinating performers, managing guest experience, handling all logistics from invitations to day-of operations. - Design custom event materials to create a cohesive event experience. - Work closely with clients on event planning, aligning vision with budget constraints, setting clear objectives for every occasion. ### Product Designer @ SF Hep B Free - Bay Area Jan 2023 – Present - Led the comprehensive redesign of responsive desktop and mobile websites for a health non-profit organization, optimizing navigation, resulting in a 20% improvement in bounce rate. - Enhanced donation visibility with strategic placement and clear call-to-action buttons, increasing donation page engagement by 200%. ### Product Designer @ Pho An Hoa Noodle House Jan 2022 – Jan 2024 - Designed, developed, and maintained a website that boosted online sales, informed by extensive user testing and interviews. - Crafted and produced cohesive in-house and takeout menus, ensuring a cohesive brand identity. - Established strong branding guidelines, integrating it seamlessly into both physical and digital platforms. ### User Experience Designer @ Tech Fleet Jan 2024 – Jan 2024 - Collaborated with project leads and cross-functional teams on a non-profit humanitarian aid website redesign to drive sprint tasks and increase user trust and online donations. - Directed a branding workshop for the UX design team, developed strategic branding guidelines, and delivered a presentation that reinforced brand coherence. - Developed key UX artifacts including website audit, personas, competitive analysis, branding, design system, and low to high fidelity prototypes to refine product vision and improve donation success rate. ### Brand Designer @ Sprout Cafe Jan 2023 – Jan 2024 - Led redesign of cafe's brand identity to align with its new strategic direction. - Implemented branding across menus and signage while considering materials and placement for optimized customer flow and service efficiency. ### Product Designer @ Sleeping Beast Games Jan 2022 – Jan 2022 - Designed a cohesive website for gaming developer that consolidated 5 game sites, creating a strong and recognizable brand identity. - Highlighted the founder's mission statement and developed a dedicated blog section aimed at connecting with the gaming community, fostering community engagement, and increasing brand loyalty. ### Product Designer @ Rare Ltd Jan 2022 – Jan 2022 | Twycross, England, United Kingdom A collaborative two-week design sprint to design a Twitch extension that enhances engagement and builds brand awareness. ### Restaurant Manager @ Pho An Hoa Noodle House Jan 2013 – Jan 2022 | San Leandro, California, United States Overseeing and managing day-to-day operations in front of house and kitchen staff in a busy restaurant to uphold quality customer service and hospitality. ## Education ### Certificate of Completion in UX/UI Design Ironhack ### Bachelor of Science - BS in Biology, General University of San Francisco ## Contact & Social - LinkedIn: https://linkedin.com/in/lea-sportis --- Source: https://flows.cv/leasportis JSON Resume: https://flows.cv/leasportis/resume.json Last updated: 2026-04-13