# Lee Baldinger > Creative Director | Autonomy & Industrial Automation | UI/UX Product Designer Location: San Francisco, California, United States Profile: https://flows.cv/leebaldinger I have a passion for bringing creative ideas to life and delivering exceptional visual experiences that resonate with audiences. With over 10 years of experience in the industry, I have honed my skills in design, brand strategy, and project management to deliver effective and impactful design solutions for a wide range of clients. From start-ups to multinational corporations, I have consistently delivered outstanding results. My approach to design is focused on creating memorable experiences that engage and inspire, and I take pride in my ability to develop and maintain strong relationships with clients and team members alike. My expertise includes everything from brand identity development and visual design to creative strategy and project management. I have a keen eye for detail, a deep understanding of industry trends and best practices, and a passion for staying on the cutting edge of emerging technologies and design techniques. Whether working independently or as part of a team, I am committed to delivering outstanding results that exceed expectations. I invite you to connect with me to discuss how I can help take your brand to the next level. ## Work Experience ### Creative Director @ Agtonomy Jan 2021 – Present | San Francisco Bay Area As the Creative Director of Agtonomy, I am responsible for leading the development and execution of the company's visual identity and creative strategy. I work closely with cross-functional teams, and oversee all aspects of the creative process, from concept development and design to production and implementation. As one of the founding members of the team, I successfully branded the company, creating a fresh and modern look that aligned with our business objectives and target audience. This included the development of a new logo, brand guidelines, and marketing collateral that effectively communicated our value proposition and key messaging. I'm currently working on the development of new products and services, including our innovative TeleFarmer solution, collaborating with the product and engineering teams to ensure that our design solutions are aligned with user needs and business goals. This involves conducting user research and testing, as well as providing design direction and feedback to the team. In addition to my creative responsibilities, I also foster a culture of creativity and innovation, encouraging team members to share their ideas and experiment with new approaches. My role as the Creative Director at Agtonomy is instrumental in driving the company's success, both in terms of brand awareness and product development. ### Head Of Design @ SaaStr Jan 2020 – Jan 2021 | United States As the Head of Design at SaaStr, I was tasked with bringing the SaaStr community and brand to life through impactful design solutions. I successfully oversaw the development and execution of all creative assets, ensuring timely delivery and adherence to deadlines for all aspects of SaaStr event production, from signage and staging to digital and printed materials. In addition to event production, I also managed the production of SaaStr's online community assets, including website design, e-books, social graphics, video production, and photography. This involved working closely with both internal and external members of the design team, video producers, and web designers to ensure that all assets were of the highest quality and aligned with SaaStr's branding guidelines. Through my leadership, I was able to create a culture of creativity and innovation within the design team, fostering a collaborative environment that allowed us to consistently deliver outstanding results. I also provided mentorship and guidance to team members, helping them to develop their skills and grow professionally. ### Creative Brand Manager @ SaaStr Jan 2018 – Jan 2020 ### Creative Director @ Up Top Agency Jan 2018 – Jan 2019 | Oklahoma City, Oklahoma Area Develop and manage creative from concept to finish for Up Top Agency. Initiate new creative within project teams and supervise development. Pitch creative, present multiple campaigns, direct photographers & shoots including talent, and finalize approvals with clients. Maintain brand consistency throughout all projects and ensure all campaigns meet strategic communication objectives and agencies standards of quality. Assist account executives to help clients recognize and develop marketing strategies and advertising initiatives. Mentor community members where/when I can. ### Freelance @ Self-employed Jan 2013 – Jan 2019 | Oklahoma City, Oklahoma Area My freelance work consisted of assisting brands and agencies in developing creative strategies for their projects. Execution would either be by myself or partners to execute. I always conveyed confidence and accuracy in the expected results and turnout of those campaigns. My client’s mediums include: traditional usage, such as TV, radio, print; digital usage, such as social media campaigns, digital ad spends, website design; and content creation; such as videography, photography, and content writing. Clients continue to seek me out for my honesty, integrity, and genuine investment in the continued success of their branded efforts. ### Senior Digital Strategist @ Boiling Point Media Jan 2016 – Jan 2018 | Oklahoma City, Oklahoma Area My role at Boiling Point Media consisted of managing a team of digital content creators, being the liaison between the agency and the client, developing leads and upselling current clients, and managing the agency’s digital services including social media strategy development, digital media buying, and data analysis. Being part of a growing team meant that my diverse skill set came in handy in assisting the team with any and every aspect of a project from planning, production, execution, to communication with the current or prospective clients. ### Flight Attendant @ Frontier Airlines Jan 2014 – Jan 2015 ensured compliance with federal aviation regulations remained current with emergency & evacuation procedures inform passengers with up to date company policies maintain positive control of the cabin and flight deck implemented security protocols to address inflight threats ### Product Photographer @ MetroShoe Warehouse Jan 2013 – Jan 2014 | Edmond Oklahoma My role at MetroShoe Warehouse consisted of managing, organizing, scheduling, and executing their photo library in their in-house photography studio. As their first hire in this role my duty was to establish a workflow, set brand guidelines for photography styling, and photograph incoming inventory for sale on their e-commerce business and Amazon online storefront. In addition, I developed seasonal look books to market their products in store and online. ### Creative Intern @ Wheelhouse Creative Jan 2013 – Jan 2013 | Edmond Oklahoma aided in the creation, branding, and development of brand identities, promotional material, and social media campaigns for a wide array of clients, and projects successfully kickstarted the rival vinyl project ### Performing Scientist @ Science Museum Oklahoma Jan 2012 – Jan 2013 performed both impromptu and scripted shows for all ages demonstrating the importance of science in schools today designed and implemented new safety procedures lead the rebuilding of the Otto(mascot) program ### Mascot @ Oklahoma City Redhawks Jan 2012 – Jan 2012 | Oklahoma City, Oklahoma Area I worked as the mascot for the OKC Redhawks, now Oklahoma city dodgers, performed scripted skits and dances for fans, entertained fans of all ages on a personal level, signed autographs and posed for pictures. maintained the condition of mascot suit with hand cleaning, and repairs. scheduled appearances for business meetings and events at the ballpark. ## Education ### Bachelor of Arts (B.A.) in Graphic Communications Oklahoma Christian University Jan 2009 – Jan 2013 ## Contact & Social - LinkedIn: https://linkedin.com/in/leebaldinger - Portfolio: https://creativel.ee --- Source: https://flows.cv/leebaldinger JSON Resume: https://flows.cv/leebaldinger/resume.json Last updated: 2026-03-25