# Leidy Aguilar > Product designer | Design thinking | Accessibility | User centered design Location: Bogotá D.C. Metropolitan Area, Colombia Profile: https://flows.cv/leidy UX Designer with over 5 years of experience specializing in UX strategy, user research, and experience analysis to create intuitive, user-centered designs. Proficient in developing design systems, conducting comprehensive usability testing, and implementing user research methodologies to align product goals with user needs. Passionate about leveraging research-driven insights to deliver impactful digital experiences that enhance usability and drive measurable results. ## Work Experience ### Product designer @ Globant Jan 2023 – Present ### UX Experience Designer @ Perficient Jan 2021 – Jan 2023 | Colombia Facilitated workshops and improvement initiatives, addressing knowledge gaps and empowering designers to modernize practices and strengthen output quality. Facilitated team growth & leadership by running OKR workshops, defining opportunities for improvement, and mentoring junior designers. Represented the design org externally through speaking engagements, advocating for UX best practices and innovation. Led the strategy, build, and adoption of a company-wide Design System, establishing documentation, workflows, and design-to-development integration that scaled across teams and elevated design quality. Design System highlights: • Created and manage design system documentation througth AI that streamlined onboarding and accelerated adoption across the company. • Defined and implemented workflows (Figma branching, approval processes, design-to-development handoff) that standardized collaboration and improved deliverable quality. • Partnered with engineering leadership to ensure integration of design system balancing designers, stakeholders needs and technical constraints. • Co-create Integration of Design System in Figma with Storybook, enabling components to flow seamlessly from design to development, reducing rework and ensuring consistency. • Promoted adoption and trained teams, raising design maturity and aligning practices across the Latin America design team. ### User Experience Engineer @ Globalhitss Jan 2020 – Jan 2021 | Colombia Designed and develop (Front end) an e-commerce platform and design system ecosystem, improving user engagement and enabling consistent experiences across applications. Highlights: • Delivered an end-to-end e-commerce platform that improved retention and customer experience. • Established a design system ecosystem, providing reusable components and accelerating delivery. • Led usability testing and research, generating insights that shaped product improvements and guided prioritization. ### UX Experience Engineer @ Peiky Jan 2019 – Jan 2020 | Colombia Front-end development of an application that helps small entrepreneurs manage their sales using a digital keyboard, facilitating and promoting sales through WhatsApp. Highlights • Developed a sales management web platform that empowered small entrepreneurs to manage transactions via WhatsApp. • Support conducted guerrilla testing, co-creation sessions, and focus groups, ensuring relevance and adoption. • Improved usability through diagnostics and research, refining flows and enhancing satisfaction. ### Web Designer @ A Toda Hora S.A Jan 2015 – Jan 2018 | Bogotá Redesigned the bank’s financial portal, improving usability, accessibility, and conversion while aligning with strategic business goals. Highlights: • Redesigned the financial platform to streamline user journeys and increase conversion. Partnered with PMs and developers to define UX vision, roadmaps, and priorities. • Improved accessibility and inclusivity by integrating WCAG Compliance and develop features to allow navigation and reading via the keyboard for users with disabilities. • Enhanced visibility through analytics-driven improvements and SEO strategies, raising engagement. ### Graphic designer @ Zetta Comunicacores Jan 2010 – Jan 2014 | Bogotá D.C., Colombia Designed editorial and brand materials for magazines and businesses, helping clients communicate effectively and strengthen their brand presence. Highlights: • Created editorial and branding pieces that connected with target audiences and elevated brand identity. • Delivered high-quality design solutions that improved brand visibility and client engagement. ## Education ### Visual Designer in UI / UX Designer UNIPANAMERICANA FUNDACIÓN UNIVERSITARIA ### Tecnología en Análisis y Desarrollo de Sistemas de Información in Tecnología informática/Tecnología de sistemas informáticos Servicio Nacional de Aprendizaje (SENA) ## Contact & Social - LinkedIn: https://linkedin.com/in/leidy-aguilar-6253b5b8 --- Source: https://flows.cv/leidy JSON Resume: https://flows.cv/leidy/resume.json Last updated: 2026-03-31