Leading in-house and agency teams across brand, product marketing, web, and video. Own creative strategy, campaign development and 360° execution for an AI-native fintech brand, using Adobe CC, Figma, AI-first workflows (Runway, Midjourney, Visual Electric, etc). Partner with Product, UX, Sales, and Growth to build campaigns and scalable design systems that are customer-centric, high impact, and just simply awesome 🤙

Responsible for evolving our visual identity and creative strategy after our brand refresh, in addition to integrating AI design tools to streamline workflows and drive innovation and design research. Drove multiple large‑scale campaigns, ranging from global product launches to cross‑channel initiatives for growth marketing and brand awareness. My team established Culture Amp as #1 for share of voice globally, outperforming our competitors.

Led Zuora's global design vision, brand development, and creative strategy with an emphasis on digital experiences and events. Expanded our creative team after the IPO, completed a rebrand in September 2022 and revamped our design system, then focused on sub-brand creation and multi-channel campaigns for advertising, content, and other cross-functional marketing efforts.

Part of the founding team of a startup that tackled cyberbullying in social media. Led product design efforts and all marketing needs, resulting in a successful beta launch in 16 weeks- 10K+ new users within the first month and secured $4.8M in a funding round from investors.

Created and developed a design team of 15+ designers to support Tanium’s hyper growth from 1 product offering to 11 in 4 years, resulting in revenue growth of 50% YoY. Led our rebrand and creative direction in my first year, then shifted to lead our user experience & interaction design team to expand our platform.