# Leighton S. > Creative Director in B2B, consumer tech, and AI Location: San Francisco, California, United States Profile: https://flows.cv/leightons ## Work Experience ### Creative Director @ Flex Jan 2025 – Present | Los Angeles, California, United States Leading in-house and agency teams across brand, product marketing, web, and video. Own creative strategy, campaign development and 360° execution for an AI-native fintech brand, using Adobe CC, Figma, AI-first workflows (Runway, Midjourney, Visual Electric, etc). Partner with Product, UX, Sales, and Growth to build campaigns and scalable design systems that are customer-centric, high impact, and just simply awesome 🤙 ### Creative Director @ Culture Amp Jan 2023 – Jan 2025 | San Francisco Bay Area Responsible for evolving our visual identity and creative strategy after our brand refresh, in addition to integrating AI design tools to streamline workflows and drive innovation and design research. Drove multiple large‑scale campaigns, ranging from global product launches to cross‑channel initiatives for growth marketing and brand awareness. My team established Culture Amp as #1 for share of voice globally, outperforming our competitors. ### Senior Manager, Global Design and Creative @ Zuora Jan 2019 – Jan 2022 | San Francisco Bay Area Led Zuora's global design vision, brand development, and creative strategy with an emphasis on digital experiences and events. Expanded our creative team after the IPO, completed a rebrand in September 2022 and revamped our design system, then focused on sub-brand creation and multi-channel campaigns for advertising, content, and other cross-functional marketing efforts. ### Founding Head of Design @ Block Party Jan 2019 – Jan 2020 | San Francisco Bay Area Part of the founding team of a startup that tackled cyberbullying in social media. Led product design efforts and all marketing needs, resulting in a successful beta launch in 16 weeks- 10K+ new users within the first month and secured $4.8M in a funding round from investors. ### Creative Director @ Tanium Jan 2015 – Jan 2019 | San Francisco Bay Area Created and developed a design team of 15+ designers to support Tanium’s hyper growth from 1 product offering to 11 in 4 years, resulting in revenue growth of 50% YoY. Led our rebrand and creative direction in my first year, then shifted to lead our user experience & interaction design team to expand our platform. ### Creative Director @ Lockheed Martin Jan 2014 – Jan 2015 | Greater Los Angeles Area Directed creative efforts for digital marketing & events, working with AR/VR artists, interaction designers, graphic designers, and photographers to create digital and in-person experiences to showcase new technology. Spearheaded successful brand campaigns and experiments between marketing, engineering, and product teams to drive growth. ### Assistant Creative Director @ Volkswagen of America, Inc Jan 2013 – Jan 2014 | Greater Los Angeles Area My team was responsible for the visual identity and creative strategy for introducing EV concepts. Launched Audi’s first digital showroom and created the first app to manage dealership activities. Led our internal design team to work with agencies in creating best-in-world, award-winning campaigns. ### Designer @ Nike Jan 2012 – Jan 2013 | Greater Los Angeles Area Worked on the materials design team to grow the Nike SB line. Created storyboards for customer personas and concept designs for multiple releases and seasons, and led design research centered around consumer trends, lifestyles, and competitors to guide creativity effectively within the team. ## Education ### Bachelor of Fine Arts (B.F.A) in Design and Applied Arts The Cooper Union for the Advancement of Science and Art ## Contact & Social - LinkedIn: https://linkedin.com/in/leightonsantos --- Source: https://flows.cv/leightons JSON Resume: https://flows.cv/leightons/resume.json Last updated: 2026-04-05