• Reduced UX friction and support tickets ~70% by restructuring IA, user flows, and interaction patterns across an AI-powered interview practice platform.

• Partnered with PM and engineering team to redesign core journeys, improving usability, accessibility, and task clarity end to end.

• Designed and deployed landing page directly in Figma Sites/Make, cutting engineering lift ~30% and accelerating time to launch.

• Led design QA process with engineers, triaging issues by user impact to maintain production quality without slowing release cycles.

• Helped define and design the MVP for AI-powered platforms:

• Noumi — detects emotional spending to provide personalized financial guidance

• Echolab — streamlines A/B testing by automating hypothesis generation for PMs

• Translated user research into insights that informed AI feature prioritization and MVP scope

• Created wireframes and prototypes to test, iterate, and improve early-stage product experiences

• Owned end-to-end design and launch of a mobile-first website for a solo barbershop with no prior web presence, from client discovery and content strategy through visual design, Square booking integration, and deployment via Figma Make.

• Managed domain setup and hosting through Figma, shipping a live branded site that converted local search traffic into confirmed appointments.

• Drove ~20% increase in bookings within the first three weeks of launch.

• Improved usability and visual consistency of a restaurant heat-management interface used by waitstaff during live service.

• Conducted in-person interviews and usability testing across 4 restaurants, synthesizing findings into prioritized UX recommendations that reduced task confusion and training time by half.

• Delivered production-ready mobile and tablet wireframes and reusable UI components, establishing a scalable design system.