# Lena Mitric

> Building @Mraav. The cat sitting marketplace for people who take their cats seriously.

Location: San Francisco, California, United States
Profile: https://flows.cv/lenamitric

I’m a product designer who ships. I work across UX research, systems thinking, and production-ready implementation in startup environments, and I use AI tools (Claude Code, Codex) to move faster without sacrificing craft. I bridge the gap between design, product, and engineering so teams build the right thing and build it well.

## Work Experience
### Founder @ Mraav
Jan 2026 – Present | San Francisco, CA

### Product Designer @ Product Manager Accelerator
Jan 2025 – Jan 2026 | United States
• Reduced UX friction and support tickets ~70% by restructuring IA, user flows, and interaction patterns across an AI-powered interview practice platform.
• Partnered with PM and engineering team to redesign core journeys, improving usability, accessibility, and task clarity end to end.
• Designed and deployed landing page directly in Figma Sites/Make, cutting engineering lift ~30% and accelerating time to launch.
• Led design QA process with engineers, triaging issues by user impact to maintain production quality without slowing release cycles.

### Product Design Intern @ Product Manager Accelerator
Jan 2024 – Jan 2025 | United States
• Helped define and design the MVP for AI-powered platforms:
- Noumi — detects emotional spending to provide personalized financial guidance
- Echolab — streamlines A/B testing by automating hypothesis generation for PMs
• Translated user research into insights that informed AI feature prioritization and MVP scope
• Created wireframes and prototypes to test, iterate, and improve early-stage product experiences

### Product Designer @ Apex Blends by Jose
Jan 2026 – Jan 2026 | Sunnyvale, California, United States
• Owned end-to-end design and launch of a mobile-first website for a solo barbershop with no prior web presence, from client discovery and content strategy through visual design, Square booking integration, and deployment via Figma Make.
• Managed domain setup and hosting through Figma, shipping a live branded site that converted local search traffic into confirmed appointments.
• Drove ~20% increase in bookings within the first three weeks of launch.

### Product Designer @ Focal
Jan 2025 – Jan 2025 | San Francisco, California, United States
• Improved usability and visual consistency of a restaurant heat-management interface used by waitstaff during live service.
• Conducted in-person interviews and usability testing across 4 restaurants, synthesizing findings into prioritized UX recommendations that reduced task confusion and training time by half.
• Delivered production-ready mobile and tablet wireframes and reusable UI components, establishing a scalable design system.

### UX/UI Designer @ CogniStream
Jan 2024 – Jan 2024
• Designed Human-AI interactions for an AI-powered market research web app, addressing key challenges such as user distrust toward AI systems. Created transparent, explainable UI patterns that increased user confidence and engagement in early prototypes.
• Developed accessible design solutions that led to a 25% increase in usability scores and broader compliance with WCAG standards.
• Conducted frame by frame competitor analysis on 7+ competitors and identified business opportunities presenting them to stakeholders.
• Contributed to the creation of a comprehensive design system, ensuring consistency across all digital products.

### UX Designer @ MEDACCIAI S.R.L.
Jan 2024 – Jan 2024
• Worked cross-functionally with the marketing team to translate communication strategies into UX design solutions for the organization’s website
• Conducted usability testing with current clients and diagnosed usability issues
• Created a new sitemap and defined user flows to improve user retention rates

### Cat Sitter @ Meowtel
Jan 2023 – Jan 2024 | San Francisco Bay Area
• Provided in-home care including daily check-ins, feeding, litter box cleaning, last minute services
• Administrated topical and pill medication following specific instructions for each animal
• Put cat parent’s mind at ease sending multiple text and photos updates, earning 5 star reviews only


## Education
### UX/UI Design
CareerFoundry

### Art History
Università degli Studi di Bari


## Contact & Social
- LinkedIn: https://linkedin.com/in/lenamitric
- Portfolio: https://lenamitric.myportfolio.com/
- Portfolio: https://mraav.com

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Source: https://flows.cv/lenamitric
JSON Resume: https://flows.cv/lenamitric/resume.json
Last updated: 2026-04-13