# Lena Y.

> Inclusive Storyteller + Product Designer • Jurassic Park Enthusiast

Location: Brooklyn, New York, United States
Profile: https://flows.cv/lenay

Fueled by food, I attribute cooking to leading me where I am today. It started with cooking for family. To bonding with strangers who turned into close friends. To unforgettable conversations about life. To connecting with myself. It’s an ongoing journey of self-discovery that I’ve translated into design. To me, design isn’t only the perfect pixels and pretty illustrations. It’s showing up with vulnerability and empathy at every turn to spotlight the human in everyone.

## Work Experience
### Senior Product Designer @ Flagrant
Jan 2024 – Present

### UI Designer @ HatchWorks
Jan 2022 – Jan 2024
HatchWorks is an agile development agency for building purposeful software solutions.

Clients: Car IQ
• Established and maintained the Car IQ Design System, brand identity, patterns, interface guidelines, and accessibility best practices
• Incorporated customer and user research to revamp the visual and user experience of the Car IQ mobile app to streamline payment management for thousands of fleet drivers and managers
• Optimized critiques and product design lifecycle processes for designers, engineering, product managers, and stakeholders

### Mentor @ Designlab
Jan 2022 – Jan 2023
Designlab is a mentor-led online bootcamp for students emerging in UX/UI design.

• Mentor emerging students in UX/UI to develop their design thinking, research abilities, visual design, and their presentation and critique skills
• Conduct weekly 1:1 sessions with students to provide constructive feedback on projects, career advice, and design expertise

### UX/Product Designer @ Matcha Design Labs
Jan 2022 – Jan 2023
Matcha Design Labs is a product and UX design agency that specializes in working with tech, creating products that users will love.

Clients: Capital One Shopping, Vinefy, Ceresa
• Conceptualized thoughtful design solutions for various clients
• Created visuals, user interfaces, and experiences across mobile and web projects

### Product Designer @ Crisis Text Line
Jan 2020 – Jan 2022 | Remote
Crisis Text Line is a 24/7 text-based crisis intervention organization.

• Shipped The Shift Simulator—a simulated training tool—by leading onboarding designs and developing equitable research methodologies to optimize learning and education for marginalized users
• Worked cross-functionally with 18 product managers, designers, engineers, and stakeholders to build accessible crisis intervention tools for 10,000+ volunteers in 4 countries
• Spearheaded org-wide design system that bettered asset management and developer handoffs and fostered interdepartmental knowledge-sharing across 150+ people

### Visual Designer @ Automatic
Jan 2019 – Jan 2020 | New York, New York, United States
Automatic is part of the Connected Vehicles division of SiriusXM designed to bring enhanced vehicle experiences to consumers. 

• Partnered with 5 developers, designers, and product managers to overhaul PayTollo onboarding and increase sign-ups by 30%
• Influenced 28,000+ Automatic customers with a 50+ digital and print ad campaign that promoted sales and brand awareness
• Strengthened B2B relationships by creating marketing and educational resources for Automatic partnerships and internal sales teams

### UI Designer @ TeenSafe Inc
Jan 2018 – Jan 2018 | Oakland, California
TeenSafe provides parental monitoring tools to keep their kids safe.

• Defined UX with the Head of to Product to simplify complicated user flows and boost user engagement across 3 different platforms
• Iterated visual and UI design for mobile, desktop, and responsive web apps from wireframes to high-fidelity designs that exemplified brand standards
• Collaborated with 14 designers and engineers to build the TeenSafe design system of over 100 components that increased team efficiency and productivity

### Visual Design Intern @ Location Labs by Avast
Jan 2017 – Jan 2017 | Emeryville, California
• Improved the user experiences for 2.5+ million customers by helping redesign core company mobile apps for Sprint and Verizon
• Created foundational mobile layouts and visual assets that paved a design roadmap for Location Lab’s future products under the direction of senior visual and product designers
• Ensured frictionless mobile onboarding experiences by working with the design team in building empathetic user flows and custom illustrations
• Organized and updated internal UI libraries to align with those of major phone carriers

### Visual Design Intern @ Veritas Technologies LLC
Jan 2016 – Jan 2016 | Mountain View, CA
• Illustrated a set of 15 icons for a rebranding effort
• Helped conduct 30+ online user tests for refining new hardware iconography
• Led 5 in-person usability tests for hardware installation guides

### Graphic Designer @ Kaneshige Design Associates
Jan 2015 – Jan 2016 | Hayward, CA
• Specialized in working with local small businesses
• Created an array of print materials (flyers, posters, packaging)
• Designed digital collateral (website, emails, ads)

### Teacher Assistant @ SOHO Art Education Center
Jan 2013 – Jan 2014 | Fremont, California
• Helped teachers educate young children in various art styles and art mediums
• Assisted in managing and facilitating children during art classes


## Education
### Bachelor of Fine Arts (B.F.A.) in Graphic Design
San José State University


## Contact & Social
- LinkedIn: https://linkedin.com/in/lenayendesign
- Website: https://www.lenayendesign.com

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Source: https://flows.cv/lenay
JSON Resume: https://flows.cv/lenay/resume.json
Last updated: 2026-02-23