Fanatics Collectibles (think trading cards) is the second-largest segment of Fanatics, growing 40% YoY and accounting for ~20% of the empire's $8.1 billion revenue (2024). To support this monstrous expansion and scaling, I lead the design effort to digitally transform the end-to-end card production and manufacturing processes. By building a centralized ecosystem of desktop applications, we are replacing antiquated, slow, and error-prone processes still reliant on disjointed spreadsheets, word docs, and email threads.

The Transit, Bikes & Scooters group is a key part of Lyft's multi-modal transportation vision. We provide public micromobility solutions for major metropolitan areas, serving hundreds of thousands of subscription members across the United States (not including the millions of short-term riders). We support efforts to make streets safer, create sustainable public spaces, and help communities gain more access to equitable transportation.

I led design for Growth & Memberships initiatives through pandemic recovery, helping the NYC Citi Bike system expand to a record-breaking ~40 million rides in 2023, comparable to many subsidized public transit systems nationwide (e.g. Bay Area's BART, Philadelphia's SEPTA, Atlanta's MARTA).

My team drove membership strategy and defined the core principles for a robust program to meet diverse rider needs and boost resilience against churn and weather seasonality.

I spearheaded initiatives focused on:

The digital real estate industry is experiencing massive shifts in power and innovation. As a seasoned veteran, realtor.com needed to reimagine its legacy design systems, profit models, and vision. I focused on product differentiation by helping craft our new service story, homebuyer touchpoints, communication strategies, and collaboration tools.

I originally joined realtor.com as the design lead for New Business, building a New York City-specific homesearch and SeniorHousingNet (a subsidiary dedicated to senior living solutions).

Key contributions and impact:

・Helped new homebuyers build confidence and real estate literacy by crafting new brand messaging and service story

・Led UX writing efforts to improve agent-referral conversion rates with A/B and multivariate testing methods

・Spearheaded workshops and product roadmaps for agent/buyer messaging tools, boosting meeting rates and CSAT

・Drove design effort for New York City market-specific homesearch features

・Increased readability, discoverability, and organic traffic from SEO by overhauling editorial site and redefining the research experience

Zearn is an edtech startup building a digital math curriculum and school enterprise software. Lessons are free and web-based, supporting our vision to be accessible for all students. We were awarded with top ratings for content and usability by edreports.org in 2016.

My top priority was to mentor our product team in a rapid design approach. We strategized to ideate, test, prototype, and collaborate with teachers (aptly called instructional designers).

Key contributions and impact:

∙ Instituted prototyping with HTML/CSS-based tools (e.g. Tumult Hype) to build engaging motion and interactions to facilitate learning.

∙ Formalized usability testing procedures to improve research-informed design decisions for users.

∙ Implemented project reviews to foster team development and optimize project burn efficiency.

∙ Conceived, illustrated, and animated characters and environments for games that receive millions of plays per month.

Developed full-stack design skills as a contractor, collaborating with an eclectic group of mentors and creative partners. Alongside concept and pitch development efforts, I acted as an individual contributor for retail, experiential, and interactive web projects.

CONTRACTS

AKQA (Jan – Apr) / Macy's (May) / Rokkan (Jun – Aug) / AKQA (Aug – Dec)

CLIENT LIST

Verizon / Leading Hotels of the World (LHW) / American Express (AMEX)