# Leonardo Schneider > Lead Product Designer @ Meta Location: San Francisco Bay Area, United States Profile: https://flows.cv/leonardo I started designing as a teenager in southern Brazil—running my own studio before I even finished high school. That early entrepreneurial drive still fuels everything I do. Over the past 20+ years, I’ve led design at some of the world’s most influential companies—Meta, GE, Sony, Mercedes-Benz, Walmart—solving complex problems through simple, human-centered solutions. My journey has spanned continents and industries, but the goal’s always been the same: build strong teams, create work that matters, and keep learning. I’ve been fortunate to earn 50+ design awards, but what I value most is mentoring others and shaping teams that thrive. Summa Cum Laude from the University of San Francisco, 4.0 GPA in Information Systems. Still curious. Always hands-on. Always building. Portfolio: www.LeonardoSchneider.com ## Work Experience ### Lead Product Designer @ Meta Jan 2021 – Present | San Francisco Bay Area Pioneering the integration of generative AI into Ads Manager to unlock creative automation, smarter campaign guidance, and adaptive workflows that make world-class advertising accessible to everyone. ### Design Director, UX @ Baker Hughes Jan 2019 – Jan 2021 | Houston, Texas ● Played a key role in the digital transformation and go-to-market rebrand of Baker Hughes following its merger with GE Oil & Gas—helping define the company’s new digital identity and product experience. ● Led the creation of a scalable, company-wide Design System used across 30+ digital products—ensuring consistency, efficiency, and brand alignment across global teams. ● Shipped enterprise-grade platforms for the energy sector, balancing technical complexity with user-centered design to drive real-world performance. ● Mentored a growing team of designers and managed external agency partnerships—aligning creative direction and delivery across multiple workstreams. ### Design Director, UX @ GE Jan 2016 – Jan 2019 | Houston, Texas Area ● Stepped into a senior leadership role at GE Oil & Gas, leading design for complex enterprise platforms that supported critical operations across the global energy sector. ● Designed and launched CRM and LMS systems tailored to the industry’s unique needs—streamlining workflows, integrating with legacy infrastructure, and improving user experience across the board. ● Led and mentored a cross-functional team of designers and developers—fostering collaboration, elevating the craft, and ensuring design was embedded in the product development process. ● Partnered with external agencies to scale delivery while keeping execution aligned with GE’s business objectives, timelines, and standards. ### Lead Product Designer (GE Digital) @ GE Jan 2013 – Jan 2016 | San Francisco Bay Area ● Joined GE during a pivotal time of digital transformation—leading design across complex, industrial-scale systems for businesses like Transportation, Power & Water, and Oil & Gas. ● Designed mission-critical platforms to manage locomotive fleets, optimize power plant performance, and drive efficiency across global operations—bringing clarity and usability to deeply technical challenges. ● Scaled and evolved GE’s Design Systems to ensure consistency and quality across a vast product ecosystem. ● Pushed boundaries through research into AR, MR, and IoT, helping explore the future of how industrial teams interact with data, machines, and environments in real time. ### Art Director, Digital @ PwC Jan 2006 – Jan 2013 | Miami/Fort Lauderdale Area ● Joined BGT Partners in Miami—a fast-paced digital agency known for big ideas and bold execution—where I led design for global brands like Mercedes-Benz, Walmart, GE, FedEx, Burger King, Wendy’s, ADP, and ADT. ● Our team’s success and impact helped position BGT as a standout in the industry, ultimately leading to its acquisition by PwC, where we became part of their global digital consulting arm. ● Continued leading cross-functional design teams post-acquisition, mentoring junior talent and shipping high-performing work for Fortune 100 clients—combining creative excellence with real business outcomes. ● This chapter taught me how to lead through change, thrive in high-pressure environments, and deliver design that operates at global scale. ### Visual Designer @ McCann Worldgroup Jan 2002 – Jan 2006 | Brazil ● Joined one of Brazil’s top design agencies, where I worked alongside renowned designers and creative directors—getting a front-row seat to world-class creative thinking. ● Led design and implementation for digital products across 8 major fashion brands—bringing together style, strategy, and user experience in fast-paced, high-stakes environments. ● Contributed to everything from concept development to polished execution—balancing brand expression with usability and business goals. ● This role was a crash course in creative excellence and collaboration, and it shaped how I approach design leadership to this day. ### Visual Designer @ Universidade Feevale Jan 2000 – Jan 2001 | Brazil ● Got my start as a design intern at Feevale University in Brazil—where I turned curiosity into craft, working on real-world projects across digital and print. ● Collaborated with senior designers on visual identity and branding for university events, campaigns, and communications. ● Took on everything from early concepts to final production—sharpening my skills in typography, layout, and visual storytelling. ● This was my first experience inside a creative team, and it laid the foundation for everything that came next. ### Freelance Designer @ Freelance (Self employed) Jan 1997 – Jan 2000 | Porto Alegre Area, Brazil ● Founded and ran my own design studio in southern Brazil—taking on freelance work across UX, UI, product design, and branding before I even finished high school. ● Led end-to-end projects for local startups and businesses, handling everything from user research and wireframes to polished interfaces, code-ready prototypes, and full brand identity systems. ● Wore every hat: designer, creative director, developer, strategist—honing a hands-on, entrepreneurial mindset that still drives how I work today. ● Built a foundation in user-centered design, creative problem-solving, and cross-functional collaboration long before those were buzzwords. ## Education ### BSM in Information Systems University of San Francisco ## Contact & Social - LinkedIn: https://linkedin.com/in/leonardoschneider - Website: http://www.leonardoschneider.com - Website: https://dribbble.com/leoschneider --- Source: https://flows.cv/leonardo JSON Resume: https://flows.cv/leonardo/resume.json Last updated: 2026-02-23