As a web designer for IBM's TechU technical events team, I was responsible for designing and building event websites, registration portals, and other digital experiences.
My key responsibilities included:
•Collaborating with event producers and managers to understand goals and requirements for each event's digital presence.
•Creating wireframes, mocks, and prototypes for event sites and pages using design tools like Figma and Adobe XD.
•Building responsive, mobile-friendly event sites using HTML, CSS, and JavaScript. Integrating with backend platforms like WordPress and Drupal.
•Ensuring all web deliverables met IBM’s brand guidelines and accessibility standards.
•Designing promotional web content, email templates, digital ads and social media graphics.
•Optimizing web conversion funnels by A/B testing calls-to-action, page layouts, etc.
•Analyzing web analytics and generating reports to share performance insights.
•Mentoring entry-level designers on web best practices and IBM’s digital style guide.
•Keeping up-to-date on web design trends, techniques, and technologies.
During my tenure, I successfully delivered digital experiences for over 20 IBM technical events, including Think and several TechU virtual summits. I consistently received positive feedback for my creative ideas, technical skills, and commitment to event marketing goals. My work helped generate over 30,000 event registrations.