# Leon Baham

> Head of Product Design and Research | Kroger Health and Wellness

Location: Oakland, California, United States
Profile: https://flows.cv/leonbaham

Big positive change happens through small wins. I help teams take a birds-eye-view of gaps and opportunities in their service flows. I have a decade of service design experience, solving problems where culture meets process. From designing collaboration tools for a healthcare giant, to bringing community voice in to better inform the child welfare system, I’m a macro-level designer who is focused on creating better models of care. My work generally comes down to three simple principles:

1. Make the complex understood visually 

2. Facilitate conversations to reveal needed strategy

3. Create a culture of hospitality, equity & trust

## Work Experience
### Head of Product Design and Research @ Kroger Technology & Digital
Jan 2025 – Present
Head of design and research, for the Health and Wellness Product Group

- Managing a product portfolio of the entire Care Delivery process worth ~90M in EBITDA growth yoy. 
- Driving impact through design across major public health initiatives across the country for the largest grocery chain in the U.S. 
- Heading a group of 15+ Designer and Researchers as well as a set of vendors. 
- Building a practical no nonsense approach to AI systems in patient and associate experiences.

### Sr. Manager, Product Design @ Kroger Technology & Digital
Jan 2023 – Jan 2025

### Sr. Manager, Product Design @ Brightline
Jan 2021 – Jan 2023 | San Francisco Bay Area

### Fellow @ Foster America
Jan 2020 – Jan 2021

### Service Design Lead @ County of Santa Clara
Jan 2020 – Jan 2021 | San Jose, California, United States
Office of Research & Evaluation

### Associate Director, Experience Design @ Bounteous
Jan 2020 – Jan 2020 | San Francisco Bay Area

### Sr. UX Designer @ Bounteous
Jan 2018 – Jan 2020 | San Francisco Bay Area
Design lead and strategist focused on facilitating transformative design work on cross-functional teams. Expertise in service design, participatory facilitation, information architecture, accessibility and product management. Believer in tension, conversation, diverse teams, having fun, and mitigating risk. 

Significant Projects include: 
Kaiser Permanente, J.B. Hunt, Peasy (Verra Mobility), Alight and more.

### Fellow @ The DO School
Jan 2019 – Jan 2019 | Berlin Area, Germany
Month long design residency focused on innovating the future of wearable technologies. Worked as a product design manager creating an Augmented Reality connected garment for H&M.

### Designer and Educator @ Leon Baham
Jan 2015 – Jan 2019 | Los Angeles
Freelance UX and Education work for clients such as GOOD, Teach for America, Entropy, and more.

### Experience Designer @ Team One
Jan 2016 – Jan 2018 | Los Angeles
Intrapreneur and Experience Designer with emphasis in Service and Interaction design. Works collaboratively with teams across the agency to ensure that service flows and product designs are canny, user centered and backed by data.  Interests in IOT, diversity and IA. 

Significant Projects include: 
Lexus Tagrail App, lexus.com, itgetsbetter.com, dacor.com, solidenergysystems.com, and Crenshaw CORE.

Co-Founder of the Los Angeles chapter of the Men of Color Association. 

Winner of a 2016 Slash award for employee excellence. 

Launch an Idea grant recipient for Crenshaw CORE a small business education program located in South LA.

### Funeral Director/Reception @ Harrison Ross Mortuaries
Jan 2015 – Jan 2015 | Crenshaw, California
Assisted the grieving through the death process. This job required a deep level of empathy and stoicism under pressure. 
•In depth knowledge of Laws and regulations of the death care industry in California.
•Balancing business needs with communities' needs.
•opperations
•Compassionate and thoughtful creation of funeral experiences.

### Lead Bartender @ Tavern Law
Jan 2011 – Jan 2014 | Seattle, WA
Organized a bar program with 500+ bottles of liquor. Had a working knowledge of each and every bottle. 
•Increased social media presence on Facebook 100+ active and invested users. 
•Had an average of 20,000 dollars+ in sales every week. 
•Managed a team of 10 to create seamless high end experiences for guests. 
•Extensive knowledge of liquor production and history.


## Education
### Bachelor of Arts (B.A.) in The Study of Religion
UC San Diego


## Contact & Social
- LinkedIn: https://linkedin.com/in/baham

---
Source: https://flows.cv/leonbaham
JSON Resume: https://flows.cv/leonbaham/resume.json
Last updated: 2026-04-13