# Leo Sherman

> Senior Product Designer

Location: Washington DC-Baltimore Area, United States
Profile: https://flows.cv/leosherman

I’m a Senior Product Designer specializing in data visualization and interaction design. As a jazz composer and videographer turned designer, I bring a unique perspective to my role. I leverage my storytelling skills from music and video to craft end-to-end solutions that resonate with users, functionally and emotionally.

For 5 years, I’ve designed within agency, enterprise, and startup environments. My work has ranged from consumer-facing web design to complex SaaS and B2B products. Currently, I’m using my diverse skillset and background at Koyfin, where I lead the design of the company’s AI-driven analytics suite, improving how investors and financial advisors discover insights, make decisions, and navigate complex financial data.

Outside of work, I enjoy listening to the latest jazz albums and supporting independent artists. I compose new music and love going down the production rabbit hole. I also love to travel and happen to speak 2 other languages: Spanish and Russian.

SKILLS:
UX design, UX research, UI design, content strategy, data visualization, site mapping, user flows, wireframing, prototyping, videography, audio production, ideation, behavioral science, AI product design, LLM-powered interaction design

TOOLS:
Appcues, Balsamiq, Beefree, Figma, Illustrator, Jira, Lightroom, Miro, Notion, Photoshop, Premiere, SendGrid, Webflow, Wordpress

CODING:
HTML, CSS, Sass, JavaScript, React, GatsbyJS, Markdown

KEYWORDS:
UX Design・UI Design・Product Design・Interaction Design・Human Centered Design・Information Architecture・Research Synthesis・Creative Ideation・Visual Design・Rapid Prototyping・Design Systems・HTML5・CSS・JavaScript・React・Wordpress・AI UX Design・LLM Interaction Design・AI Product Strategy

## Work Experience
### Senior Product Designer @ Koyfin
Jan 2024 – Present | New York City Metropolitan Area
- Led the design of an onboarding feature that increased new user activation by 15%
- Designed a series of 0–1 products for financial advisors, contributing to a 7% increase in product revenue

### Senior Product Designer @ NYSHEX
Jan 2024 – Jan 2024 | New York, New York, United States

### Product Designer @ NYSHEX
Jan 2021 – Jan 2024 | New York, New York, United States
- Built rapid prototypes for emerging product offerings, contributing to $2MM+ in revenue
- Collaborated with designers and engineers to create a component and pattern library that helped reduce feature implementation time
- Designed and implemented the company hiring philosophy, process, and evaluation criteria for product design candidates
- Led an effort to visualize complex data and information architecture that increased user efficiency platform-wide

### UX Designer @ Stradea Design Labs
Jan 2021 – Jan 2021 | Hamilton, Ontario, Canada
- Led mixed method research sessions to improve client website information architecture, resulting in redesigns that increased web traffic by 25%
- Partnered with fellow designers to systematize the company UX process, reducing average project completion time
- Led marketing and SEO content writing effort which led to improved user engagement
- Collaborated with Eng team on front-end implementation of redesigned client websites, leading to reduced page load time

### Videographer @ Tonewheel Creations
Jan 2018 – Jan 2021 | Washington DC-Baltimore Area
- Created video and audio content that has helped independent artists, arts organizations, and event promoters increase their social media presence by over 200%
- Collaborated with artist booking agencies to create video campaigns, contributing to $50K+ in revenue per concert series
- Led audiovisual design for jazz composition competitions, resulting in multiple Jazztimes and Downbeat listener awards

### Program Coordinator, Music for the Seasons @ Manhattan School of Music
Jan 2012 – Jan 2015 | New York, New York, United States
- Shared live music to uplift over 2,000 people yearly at senior centers, Alzheimer's clinics, and homeless shelters around New York City
- Managed nearly 20 distinct student musical ensembles that rehearsed and performed thematic, interactive concerts
- Provided logo, color board, and typography review for program branding and content creation
- Presented KPI's to crucial stakeholders and donors semiannually to focus and improve on program content

### Teacher Assistant, Theory and Improvisation @ Manhattan School of Music
Jan 2011 – Jan 2012 | New York, New York, United States
- Recommended plans of study for struggling students, leading to 30% improvement in main course grades
- Taught basic jazz theory, improvisation, and ear-training to supplement main course
- Administered and graded student quizzes


## Education
### Master of Education in Music Pedagogy
Teachers College, Columbia University

### Master of Music in Jazz/Jazz Studies
Manhattan School of Music


## Contact & Social
- LinkedIn: https://linkedin.com/in/leonid-sherman
- Portfolio: https://leosherman.webflow.io/

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Source: https://flows.cv/leosherman
JSON Resume: https://flows.cv/leosherman/resume.json
Last updated: 2026-03-31