# Le Reing > Design Manager at IBM Location: San Francisco Bay Area, United States Profile: https://flows.cv/lereing I'm a product designer who believes the best work happens when people feel energized, valued, and connected. I lead by serving my teams, tailoring opportunities to their growth goals, removing obstacles, and creating environments where collaboration feels natural and exciting. My approach combines strategic design thinking with genuine relationship-building. Whether I'm presenting to executives or mentoring junior designers, I focus on understanding what people need and bringing them along on the journey. I'm known for making complex challenges feel approachable and celebrating wins along the way (sometimes literally with confetti). What drives me is the opportunity to make teams and organizations better, not just through deliverables, but through the way we work together. I bring infectious enthusiasm, thoughtful communication, and a commitment to excellence that makes even the toughest projects enjoyable. www.workbyle.com ——— *More Specific Details With Less Industry Jargon* I was born in Vietnam, raised in San Jose (CA), attended university in Santa Barbara (CA), lived in Copenhagen (DK) for half a year in 2017, and then moved to Dallas (TX) in September 2018. I enjoy running, cooking, painting, gardening, watching movies (www.fourfavoriteframes.cam), and writing screenplays. I’m an ENFJ when it comes to Myers-Briggs and a 7 on the enneagram. I'm easily excitable and I really like learning about how things work, like how do trucks taller than a specific height know that they won't scrape the bottom of a bridge during their drive? (I recently learned that there are people who are dedicated route planners for truck drivers, in case you were wondering the same.) ## Work Experience ### Managing Consultant @ IBM Jan 2025 – Present | Dallas, TX Industries: shipping and printing (design lead), healthcare • Lead end-to-end design strategy and delivery across complex enterprise engagements in healthcare and shipping, translating ambiguous client needs into executable product visions that align user outcomes with measurable business value • Apply an AI-augmented design methodology to accelerate ideation, research synthesis, and concept generation, compressing timelines without sacrificing quality and positioning IBM as a forward-thinking partner in digital transformation • Orchestrate collaboration across IBM consultants, client full-time employees, and competing agency designers, building the relational infrastructure and communication rhythms that allow multi-vendor teams to deliver as one cohesive unit • Mentor and coach designers through tailored delegation and consistent feedback, aligning individual growth goals with project needs and leaving every team measurably stronger and more capable than at engagement start • Connect design decisions to business viability by embedding deeply into client operations, creating strategic narratives (including SOW-securing "golden threads") that demonstrate how design outcomes drive revenue retention and product expansion ### Senior Manager, Product Design @ Dialexa, an IBM Company Jan 2024 – Jan 2025 | Dallas, TX Industries: shipping and printing (design lead) • Directed design strategy and team performance across a complex enterprise engagement, translating ambiguous client needs into a clear, executable design vision that aligned business goals with user outcomes • Served as the primary design lead and day-to-day client liaison, rapidly building credibility with senior stakeholders and earning trust as a decisive partner on high-priority product decisions • Identified and resolved cross-team process friction across IBM consultants, client employees, and a competing agency, fostering a collaboration model that elevated delivery quality and protected the client relationship • Delivered regular performance coaching and tailored feedback to designers, actively supporting their career growth while ensuring project standards remained consistently high • Contributed to client market development by connecting design outcomes to broader business value, creating a pathway for expanded engagement and contract continuity ### Manager, Product Design @ Dialexa, an IBM Company Jan 2023 – Jan 2024 | Dallas, TX Industries: shipping and printing (Design lead) • Led end-to-end engagement management for a multi-year B2C and B2B digital product initiative, owning design decisions from discovery through delivery while balancing robustness, time-to-market, and cost sensitivity • Coached and delegated work to a team of designers with intentionality, aligning assignments to individual growth goals and strengthening both team capability and project output simultaneously • Established transparent feedback channels and communication rhythms that gave engineering and client stakeholders consistent visibility into design progress, reducing ambiguity and accelerating decision-making • Translated complex client business needs into clear implementation strategies, acting as the bridge between design thinking and technical feasibility across a cross-functional, multi-vendor team • Proactively pursued external thought leadership, including being selected as one of five speakers to represent Dialexa at a company-wide event, demonstrating expertise in design strategy and client delivery ### Senior Digital Product Designer @ Dialexa, an IBM Company Jan 2021 – Jan 2023 | Dallas-Fort Worth Metroplex Industries: money exchange, telecommunications, automotive, shipping and printing • Owned major design components across enterprise-scale product engagements, delivering client-ready work independently while contributing to broader design system development and cross-functional alignment • Built lasting relationships with client peers by embedding deeply into their business context, becoming a trusted go-to for design input and a recognized subject matter expert on the team • Led and facilitated cross-functional working sessions, driving alignment between design, engineering, and client stakeholders through clear, compelling communication and well-structured documentation • Mentored junior designers through formal shadowing and day-to-day guidance, creating onboarding resources and knowledge-sharing practices that strengthened overall team performance • Applied a diverse toolkit of research, UX architecture, and interaction design methods to solve complex product problems, consistently delivering solutions that balanced user needs with business viability ### Digital Product Designer @ Dialexa, an IBM Company Jan 2020 – Jan 2021 | Dallas-Fort Worth Metroplex Industries: recruiting/HR, biotech, money exchange • Contributed to high-impact product engagements across recruiting, biotech, and money exchange industries, developing a broad design toolkit and growing expertise in solving complex user problems across domains • Delivered work that was consistently client-ready, presenting design solutions with clear rationale and adapting communication style to different audiences from engineering teams to executive stakeholders • Collaborated proactively with cross-functional teammates, embodying a team-first mindset and contributing to a positive, high-performance team culture recognized by peers and project leads alike • Developed growing specialization in digital product design by identifying trends, applying new tools and methodologies, and taking initiative on tasks beyond assigned scope to support team delivery • Participated in recruiting and onboarding efforts, helping build the team culture and sharing institutional knowledge with incoming designers ### UX Designer @ Apple Leisure Group Jan 2019 – Jan 2020 | Dallas-Fort Worth Metroplex • Partnered with Product Managers and Developers to oversee the user experience from concept to launch • Discovered product solutions through research, concept, and experience validation • Contributed to strategic decision-making as part of the UX team and A/B testing team • Used UserTesting.com and Auryc to validate the value and user experience of solution(s) • Contributed to and leverage a design system for sitewide consistency and accessibility ### Designer @ MD Integrated Marketing Inc Jan 2018 – Jan 2019 | Dallas-Fort Worth Metroplex • Researched, wireframed, and designed healthcare websites • Designed ads, business cards, banners, etc. • Created motion graphics for video ads ### Creative Designer @ UCSB Department of Recreation Marketing Team Jan 2016 – Jan 2018 | Santa Barbara County, CA • Executed the creative vision of brands and campus organizations • Designed ads, business cards, flyers, magazine spreads, and backdrops • Met weekly with the creative team for new tasks, brainstorming, and progress checks • Maintained the brand of Rec Sports ### Designer @ SB Hacks Jan 2017 – Jan 2018 • Crafted the logo as well as marketing and branding materials that coincide with the SB Hacks’ theme • Worked with developers to create a unique website that will entice hackers to sign up for the event ### User Experience Design Intern @ Eskild Hansen Design Studios Jan 2017 – Jan 2017 | Copenhagen • Translated wireframes into high-fidelity mockups • Performed usability tests and document findings • Created user journeys and personas based on research • Analyzed quantitative data for a San Francisco-based client ### Digital Productions Coordinator @ Women, Gender, and Sexual Equity (WGSE) Jan 2016 – Jan 2017 | Santa Barbara County, CA • Managed and executed design, photography, and video for all the RCSGD’s events, Facebook page, social media posts, etc. • Maintained and continually update the RCSGD’s website with events and resources • Work closely with the Multimedia Coordinator to administer photography and videography on the RCSGD’s social media outlets • Worked closely with the Reference and Multimedia Coordinators to create and publish new resources and reference materials including passives • Participated in other administrative duties of the RCSGD front desk such as checking in and out books, DVDs, magazines, reference materials, and passives • Participated in programming efforts of the RCSGD ### Lead Designer @ UCSB Sustainability Jan 2016 – Jan 2017 | Santa Barbara County, CA • Produced infographics, flyers, and booklets • Established and increased the presence of UCSB Sustainability's brand on campus • Met bi-weekly with the Sustainability Coordinator to discuss progress of projects ### Art Director @ WORD Magazine Jan 2016 – Jan 2016 | Santa Barbara, California Area ### Media Coordinator @ UCSB Residence Halls Association Jan 2015 – Jan 2016 | Santa Barbara County, CA • Responsible for all advertising and publicity of the RHA to the campus community • Worked with the RHA Coordinating Board members in producing flyers, posters, Digiknow ads, and other forms of publicity • Acted as the official RHA Historian, responsible for documenting all RHA events, retreats, and activities with the help of a committee • Served on two internal committees (such as a committee putting on a program, set-up/clean up of meetings, etc) per quarter • Held four office hours a week in the RHA offices ### Social Media Manager @ Apple of My Eye Jan 2015 – Jan 2016 | Santa Barbara County, CA • Managed presence on social networking sites like Twitter, Facebook, and Instagram by posting twice a day on all three • Brainstormed captions for recipes and submit said recipes to food websites at specific times to maximize popularity • Posted and commented on relevant media accounts to increase outreach and build relationships with other brands and bloggers • Developed benchmark metrics to measure the results of social media strategies • Monitored the activities and numbers for different platforms and brainstorm ways to improve numbers ### Brand Ambassador @ SundanceNow Doc Club Jan 2016 – Jan 2016 | Santa Barbara County, CA • Increased Doc Club's brand presence at the Santa Barbara Film Festival by marketing merchandise such as buttons, flyers, and stickers • Represented company and its products and services to the media and customers in a positive manner • Relayed customer feedback to the company in anticipation of improving products and services • Developed and maintained a strong relationship with customers • Assisted in creating and installing marketing displays and ensuring that brand advertising material is placed in a strategic manner ### Youth Development Specialist Intern @ AACI (Asian Americans for Community Involvement) Jan 2013 – Jan 2014 • Planned and implement culturally enriching leadership activities for youth aged eight to fifteen • Assisted students with homework in an efficient manner • Designed flyers for events held by organization • Visited and organized offices located in south San Jose ## Education ### Bachelor’s Degree in Film and Media Studies UC Santa Barbara ### Bachelor's Degree in Film and Media Studies Københavns Universitet - University of Copenhagen ## Contact & Social - LinkedIn: https://linkedin.com/in/lereing - Portfolio: https://workbyle.com/ --- Source: https://flows.cv/lereing JSON Resume: https://flows.cv/lereing/resume.json Last updated: 2026-04-13