Delivered the B2B SaaS platform homepage from concept to launch, translating stakeholder needs into 60+ high-fidelity prototypes aligned with business goals. Initiated user testing to inform product strategy and collaborated with the design lead on refinements. Established and maintained the design system and brand style guide to ensure consistency and clarity.

Created 50+ digital assets in Adobe and Canva to support events and marketing, boosting social media engagement by 25%. Delivered 30+ cross-department projects and established reusable templates and brand guidelines, improving design efficiency by 30%.

Led 20+ usability tests and competitive analysis on 7 vehicle HMI systems to align central display design with driver mental models and reduce cognitive load in off-road environments. Co-designed off-road and split-screen features in close client collaboration, leveraging driver insights to shape product direction.

Redesigned the web platform for teacher group formation, improving workflows and boosting student engagement by 40%. Conducted market benchmarking to identify trends, leading to 5 new feature integrations and a refined product sitemap.

Redesigned key customer support, home, and registration pages, boosting satisfaction by 40% through cross-functional collaboration. Resolved 80+ usability and 50+ accessibility issues, setting UX writing standards for clarity and consistency. Led user research and data analysis to shape marketing strategies and inform the 2025 product roadmap.