# Lesi Li

> Product Designer @ KeelWorks Foundation | Umich Alum | UW Alum

Location: Palo Alto, California, United States
Profile: https://flows.cv/lesi

🙌🏻 Hello! I'm Lesi Li, I am actively seeking full-time opportunities in UI/UX Design and am open to relocation to contribute effectively to innovative and dynamic teams. Let’s connect!

🔸  I am a dedicated Product Designer driven by a passion for uncovering user needs and translating them into elegant interface solutions that align with both business objectives and user expectations. My expertise spans across E-commerce, Education, and SaaS industries, where I have collaborated with cross-functional teams to deliver seamless user experiences for both mobile and web platforms.

🔹 I hold a Master's degree in Human-Computer(HCI) Interaction from the University of Washington(UW) and am currently completing another Master’s in UX Research and Design(UIUX) at the University of Michigan (Umich), expected in May 2025. Through my academic and professional journeys, I've honed my skills in empathetic design practices and user research, ensuring that customer voices are at the core of all design solutions.

## Work Experience
### UX Designer @ KeelWorks Foundation
Jan 2024 – Present
Delivered the B2B SaaS platform homepage from concept to launch, translating stakeholder needs into 60+ high-fidelity prototypes aligned with business goals. Initiated user testing to inform product strategy and collaborated with the design lead on refinements. Established and maintained the design system and brand style guide to ensure consistency and clarity.

### Graphic Designer @ University of Michigan College of Literature, Science, and the Arts
Jan 2024 – Jan 2025 | Ann Arbor, Michigan, United States
Created 50+ digital assets in Adobe and Canva to support events and marketing, boosting social media engagement by 25%. Delivered 30+ cross-department projects and established reusable templates and brand guidelines, improving design efficiency by 30%.

### Product Designer (Sponsor Project) @ Scout Motors Inc.
Jan 2025 – Jan 2025
Led 20+ usability tests and competitive analysis on 7 vehicle HMI systems to align central display design with driver mental models and reduce cognitive load in off-road environments. Co-designed off-road and split-screen features in close client collaboration, leveraging driver insights to shape product direction.

### Product Designer @ The ORBIT Project
Jan 2024 – Jan 2024
Redesigned the web platform for teacher group formation, improving workflows and boosting student engagement by 40%. Conducted market benchmarking to identify trends, leading to 5 new feature integrations and a refined product sitemap.

### User Experience Designer @ Meituan
Jan 2024 – Jan 2024
Redesigned key customer support, home, and registration pages, boosting satisfaction by 40% through cross-functional collaboration. Resolved 80+ usability and 50+ accessibility issues, setting UX writing standards for clarity and consistency. Led user research and data analysis to shape marketing strategies and inform the 2025 product roadmap.

### UX Consultant @ Michigan Medicine
Jan 2024 – Jan 2024 | Ann Arbor, Michigan, United States
Consulted with clients to align design with business goals, using mixed-method research to uncover usability pain points and guide redesigns. Developed WCAG-compliant guidelines through heuristic evaluation and iterative testing, resolving accessibility issues and boosting inclusive engagement by 65%.

### UX Researcher @ VA Detroit
Jan 2023 – Jan 2023 | Detroit, Michigan, United States
Conduct a 5-week research project at a VA hospital to improve the wayfinding system, uncovering key usability issues through client meetings and onsite interviews. Recruited participants, analyzed feedback, and refined navigation and signage, enhancing patient experience and communication.

### UX Designer @ NetPrism LLC
Jan 2022 – Jan 2023 | Seattle, Washington, United States
Designed and prototyped mobile and browser extension interfaces for a top-7 Mac App Store app using Figma. Translated customer insights into actionable strategies and high-fidelity designs to address user pain points. Partnered with product teams on AI-driven tools through market research and competitive analysis, driving a 15% increase in user satisfaction.

### UX Designer @ InfoSeeking
Jan 2022 – Jan 2023 | Seattle, Washington, United States

### Barista @ University of Washington
Jan 2019 – Jan 2023 | United States

### VLOG Content Operator @ Xiaohongshu
Jan 2021 – Jan 2021 | Shanghai, China
1. Spearheaded the launch of a high-impact vlog feature and interactive event campaigns, cultivating a community of 50+ content creators and driving a 30% surge in user engagement and platform growth


## Education
### Master's degree in Human Computer Interaction
University of Michigan - School of Information

### Bachelor's degree in Information Technology
University of Washington

### Bachelor's degree in Information Technology
University of Washington Information School

### Bachelor's degree in Info
University of Washington


## Contact & Social
- LinkedIn: https://linkedin.com/in/lesi-li-lesi
- Portfolio: https://drive.google.com/file/d/1OQN_2O5XWF4vn3civ3P41ZPGFi9yxeVP/view?usp=sharing

---
Source: https://flows.cv/lesi
JSON Resume: https://flows.cv/lesi/resume.json
Last updated: 2026-04-13