# Leslie Williams > Software Engineer Location: San Francisco Bay Area, United States Profile: https://flows.cv/lesliewilliams ## Work Experience ### Software Engineer @ Wing Jan 2021 – Present ### Front End Software Engineer @ ZURB Jan 2021 – Jan 2021 | Redwood City, CA Created a new tree test feature for Helio, a survey platform for product, design, and marketing research that is owned by Zurb. The new feature enables users to create a nested tree question, share the test with customers, and view reporting metrics. The project involved selecting and implementing a drag and drop library (Angular UI tree), recursive data manipulation, and custom styling and logic. Technologies used: Angular.js, JavaScript, Sass, Ruby, Yarn, Tippy.js, Chart.js, Angular UI Tree. ### Content Marketing Lead @ Instrumental Inc. Jan 2019 – Jan 2020 Led all aspects of marketing at a startup that detects manufacturing defects with AI. Partnered closely with cross functional teams to drive growth, culminating in raising a series B in 2020. Key projects: • Led redesign of Instrumental.com, used analytics to increase the total website conversion rate by 1.5%. Responsible for the CMS and engineering consultants. • Started the digital advertising channel from the ground up. Leveraged testing to increase leads by 3x. • Coordinated a product launch event, resulting in 7 speakers, 100+ engineering attendees, and press coverage. • Managed all content generation and secured press coverage in the NYT, The Economist, the WSJ, Forbes, Design News, and more. ### Marketing Manager @ Quartzy, Inc Jan 2017 – Jan 2019 | Palo Alto, CA Led demand generation, product positioning, and brand awareness at a life science SaaS startup. Interfaced with product and design teams to streamline the customer journey and develop messaging. Key projects: • Implemented an automated churn campaign that saved $100K annually. • Redefined the voice and tone of the email marketing channel, increasing account activation activity by 15%. • Scripted, shot, and edited 5 support videos and 2 marketing videos. • Executed 3 multi-channel co-marketing campaigns requiring collaboration with enterprise partners and internal stakeholders. ### Inside Sales Representative @ Quartzy, Inc Jan 2015 – Jan 2017 Cultivated customer relationships and established effective messaging that was adopted by the entire team. ### Undergraduate Researcher @ UCLA Jan 2013 – Jan 2015 Managed 2 projects focused on the correlation of sensory coding with afferent neuron morphology and the synaptic plasticity of inner ear vestibular receptors. Presented at multiple research poster sessions. ### New Student Advisor @ UCLA New Student & Transition Programs Jan 2013 – Jan 2014 | UCLA • As an academic peer and family adviser, I helped transition over 8000 incoming students to UCLA and was individually responsible for over 150 students. • Provided counseling on academic planning, wellness, adjustments to college, and a broad range of career and major avenues for first year and transfer students. • Facilitated group discussions to students on topics ranging from the academic environment, student diversity, sexual assault/alcohol and substance abuse/sexual health, and student services at UCLA. • Demonstrated broad range of clerical skills such as managing a plethora of files, answering and directing questions from parents and students alike in person and via phone, working well independently, efficiently carrying out detailed tasks. • Created educational presentations incorporating use of Microsoft Word and PowerPoint. ## Education ### Bachelor's Degree in Neuroscience UCLA ### Design and Video Production De Anza College ## Contact & Social - LinkedIn: https://linkedin.com/in/lesliewilliams7 - Portfolio: http://lifeofleslie.com/ - GitHub: https://github.com/LeslieW --- Source: https://flows.cv/lesliewilliams JSON Resume: https://flows.cv/lesliewilliams/resume.json Last updated: 2026-03-30