# Leslie Yang > Senior product design leader at Lyft Location: San Francisco Bay Area, United States Profile: https://flows.cv/leslieyang I love coaching teams to unpack ambiguity; it's my jam. I’m an experienced product design leader that loves working on gnarly team, product and user challenges that drive business growth because I know I’ll always learn something new to help future teams. I write about product design leadership at https://leslieyang.substack.com. ## Work Experience ### Head of Design, Core Systems and Platforms (Mapping, Payments, Identity, and Customer Care) @ Lyft Jan 2024 – Present | San Francisco, California, United States I guide teams to design user-centered experiences so that people get to where they’re going (mapping), can book a ride or make ends meet as drivers (payments), get help when they need it (customer support), and ensure they’re on a safe platform where people are who they say they are (identity and integrity). I do that by working with leaders and coaching designers to prioritize solving acute pain points for riders and drivers that lead to the biggest business impact. ### Sr. Design Manager, Head of Design for Payments, Safety and Customer Care @ Lyft Jan 2023 – Jan 2024 | San Francisco, California, United States ### Sr. Design Manager, Head of Design for Lyft Business and Payments @ Lyft Jan 2021 – Jan 2023 | San Francisco, California, United States ### Director of Product Design, Head of Design for Restaurant Product @ OpenTable Jan 2020 – Jan 2021 | San Francisco, California, United States Oversaw product design for the B2B side of OpenTable, coaching emerging design leaders in management and non-management leadership tracks, identifying opportunities and collaborating on product vision and strategy with cross-functional leaders ### Senior Design Manager @ OpenTable Jan 2019 – Jan 2020 | San Francisco Bay Area ### Product Design Manager @ OpenTable Jan 2018 – Jan 2019 | San Francisco Bay Area ### Lead Experience Designer @ OpenTable Jan 2017 – Jan 2018 | San Francisco, California ### Senior Product Designer @ Pivotal Labs Jan 2014 – Jan 2017 | San Francisco Embedded with client product development teams to validate, design and launch products from 0 to 1, created lean experiments to understand user pains and competition, worked with product managers to assess business opportunities and constraints, conducted generative and evaluative user research, designed wireframes, mockups, components, illustrations, and high fidelity visuals ### UX Designer @ Awasu Design Jan 2013 – Jan 2014 | San Francisco, CA Created high-fidelity wireframes and screen level interactions for web, tablet, and mobile applications, performed usability testing of prototypes, created user journey artifacts to clarify workflows and build greater user empathy ### Lead Visual Designer @ PolicyLink Jan 2006 – Jan 2013 | Oakland, CA Art directed and managed design and production of interactive graphics, developed product goals and personas with internal team and key stakeholders, led usability testing of prototypes ### Owner & Designer @ feistyelle Jan 2008 – Jan 2013 | San Francisco, CA Founder and designer of jewelry, accessories, and home décor line committed to local production and using eco-friendly materials such as vegan suede, wool felt, and bamboo ply ### Program Assistant @ Association of Asian Pacific Community Health Organizations Jan 2004 – Jan 2005 | Oakland, CA • Produced handouts for distribution to community health clinics and providers • Coordinated communication between advisory committees, consultants, and partners • Assisted in the preparation and submission of grant proposals • Organized and maintained project records, files, and resources ### Research Consultant @ Center on Criminal and Juvenile Justice Jan 2003 – Jan 2003 | San Francisco, CA • Coordinator of web content and print materials advocating greater flexibility and services to juvenile justice advocates and funders • Revised and updated policy reports with new data from federal and state correctional reports and budget analyses • Drafted web and press materials to media outlets to promote programs and policy report findings • Facilitated hiring of interns to aid in database management and policy writing • Edited and performed policy research for grant proposals ## Education ### B.A. in Sociology with Honors University of California, Berkeley ### Front End Web Development General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/leslie-yang-design - Portfolio: http://leslieyang.com --- Source: https://flows.cv/leslieyang JSON Resume: https://flows.cv/leslieyang/resume.json Last updated: 2026-04-13