# Lester N. > Product Design Lead at SafeRide Health Location: San Francisco Bay Area, United States Profile: https://flows.cv/lester Lester leads SafeRide Health’s international product design team. HIs perspective on user empathy and product accessibility aims to transform healthcare for our nation’s underserved communities. Throughout his career, he has designed applications reaching the most vulnerable populations in global health. He is a strong advocate for building connections and designing a more just world.Specialties include: Digital Product DesignDesign SystemsVisual StorytellingNonprofit Brand Strategy + Donor EngagementDesign Mentor ## Work Experience ### Product Design Lead @ SafeRide Health Jan 2021 – Present | Culver City, California, United States Lester leads SafeRide Health’s international product design team. HIs perspective on user empathy and product accessibility aims to transform healthcare for our nation’s underserved communities. While at SafeRide, Lester has brought a respected design voice to a multidisciplinary product team and engineers. ### Lead Product Designer | Head of Design @ Accelitas, Inc. Jan 2020 – Jan 2021 | Petaluma, California, United States Develop user workflows and personas for AdTech media platform and UX and UI product interface for AI Resolve payment and reconciliation ad buying and media program management application. Create design system assets, components, templates and animated interactions in Adobe XD for product to dev handoff. Platform serves as a Dynamic Media Portal for Home Depot and CPO Commerce supplier chain. ### Brand Advisor | Creative Director @ Brand Collective Design Jan 2019 – Jan 2021 | San Francisco Bay Area Brand Collective Design is a digital branding studio specializing in brand strategy, content creation, and custom digital experiences in technology, healthcare and education. • Lead teams of brand strategist, writers and designers to your brands into a valuable customer experience and lead generating community. • Lead brand and marketing facilitation sessions consisting of multidisciplinary team members to identify messaging strategies for customer acquisition and activation landing pages. • Provide creative mentorship for designers at all stages of their careers. Give guidance for portfolio reviews, transitional advice from IC designer to a creative manager and advise on career goals. ### Mentor at AIGA SF + Visa Mentorship Program @ AIGA Design Jan 2020 – Jan 2020 | San Francisco Bay Area Selected for the American Institute of Graphic Arts (AIGA) 2020 mentorship program which pairs designers with experienced directors to provide professional advice, motivation and career guidance. Mentored product designers and brand designers as they looked to advance their career or make a shift in their career path. ### Brand & Product Director @ Medic Mobile Jan 2014 – Jan 2019 | San Francisco Bay Area Visionary story teller for social innovation at Medic Mobile, a global mHealth social enterprise. Development and implementation of Medic Mobile’s brand platform across interactive web messaging, print communications, and product user interface. Creation of visual stories for Human Centered Design and personas from under-served communities in low income countries. Brand oversight for web application and directed product and service designer to ensure consistent brand system implementation. Led brand strategy sessions in Asia to build cultural context for product and company branding. Led collaborative design teams and ideation sessions involving communication messaging, user experience, product development and strategic mapping of work-flows relating to mobile technologies for community health workers spanning Africa, Asia, and Latin America. An advocate for social innovation design in global health equality. ### Lead Product Designer @ Medic Mobile Jan 2014 – Jan 2017 | San Francisco Bay Area Partnered with product managers, developers and service designers to increased intuitive usability for 26,000+ health workers requiring multi-language translations by designing cross-cultural iconography for communications and an Android mobile web application. Problem solved product migration from a health-condition application to a patient-centric mobile first web application for data base population tracking to increase product usability from 30 health facility users to 26,000+ health workers on mobile devices. Created a designer-to-developer handoff workflow by implementing the first product UX and UI interface design process into the product development roadmap using, wireframes prototypes, pixel perfect mockups in Sketch, and user-testing in Invision. ### UX Designer | Interaction Designer @ Mahalo Digital Jan 2012 – Jan 2013 | San Anselmo Ca UX and interaction designer for Cisco Internet of Everything destination and thought leadership web platform. Data visualization UX for Cisco's "Value at Stake” data survey and Internet of Everything Economy. Mobile responsive design for IoE web platform. 
 Autodesk Fusion 360 | SIM 360 | PLM 360 cloud based products mobile first concept development and design for 360 community hub and forums. ## Education ### Bachelor of Fine Arts (BFA) in Graphic Design ArtCenter College of Design ## Contact & Social - LinkedIn: https://linkedin.com/in/lestertng --- Source: https://flows.cv/lester JSON Resume: https://flows.cv/lester/resume.json Last updated: 2026-02-23