# Leticia de Souza > Product Designer | Simplifying complex systems through research-driven, intuitive design | Health Tech, Design Systems, 0-1 Product Design Location: San Jose, California, United States Profile: https://flows.cv/leticiadesouza I'm a product designer passionate about turning complex, technical challenges into intuitive, human-centered solutions. I have experience in 0-1 design, conducting strategic user research, scaling design systems, prototyping, testing, and creating documentation across health tech products. I thrive in collaborative and ambiguous environments, quickly mastering new domains and partnering across disciplines to deliver thoughtful, scalable design solutions. I believe that every constraint is an opportunity to design smarter and with greater impact. I bring both strategic thinking and hands-on execution to every project, helping teams move from complexity to clarity. ## Work Experience ### UX Designer @ Genentech Jan 2025 – Present | South San Francisco, California, United States ### UX Designer @ Noah Medical Jan 2022 – Jan 2025 | San Carlos, California, United States • Designed user-centric experiences for medical applications, creating wireframes, prototypes, and high-fidelity mockups using Figma. • Led the design system documentation, refinement, and maintenance to speed up design and development. • Analyzed complex quantitative and qualitative data from user research to drive project prioritization decisions. • Redesigned user interfaces to improve their visual design and usability. • Redesigned the notification system by establishing alert structures, copy guidelines, and information hierarchy to optimize user experience. ### Concept Engineer/UX designer - Remote care @ ZEISS Medical Technology Jan 2021 – Jan 2022 | Dublin, California, United States Supported the development of two products, a fundus camera and a home monitoring device, from both the systems and the UX perspective. My tasks included: • Conducted task analysis, user journey mapping, and UX research to design intuitive user workflows for medical interfaces. • Designed interactive prototypes in Axure RP & Figma, iterating based on stakeholder and user feedback. • Built mechanic prototypes with off the shelf components and 3D printed parts. • Ensured compliance to international and USA standards for medical devices by conducting safety checks. • Created and managed user stories and requirements, refining product development through Agile processes. ### UX Designer @ ZEISS Medical Technology Jan 2020 – Jan 2021 | Dublin, California, United States During my internship at Zeiss, I had the opportunity to work concurrently with two different teams: UX and Systems Engineering. My main contributions with the UX team were: - Created interactive UI prototypes with AXURE RP9 - Ran studies to improve the information architecture of the Zeiss Wiki - Wrote requirements for the software team to aid the implementation of the designed interfaces ### Systems Engineering Intern @ ZEISS Medical Technology Jan 2020 – Jan 2021 | Dublin, California, United States • Worked with an international team to develop a prototype for a new device • Analyzed circuit schematics and applied user-centered design to simplify a calibration software interface • Performed verification and validation testing of medical devices • Created and updated risk management and regulatory documentation ### Design Intern - Interiors @ Honda Aircraft Company Jan 2019 – Jan 2019 | Greensboro/Winston-Salem, North Carolina Area - Developed interior design concepts based on user experience analysis - Prototyped designs using rapid fabrication tools - Designed parts and surfaces for aircraft prototyping using CATIA - Promoted cost-savings initiatives for the engineering department ### Event and Media Assistant @ Stanford Iranian Studies Jan 2017 – Jan 2019 | Stanford, California - Designed and edited videos and posters for the center - Enhanced the activity of social media channels - Assisted on event management tasks ### Interaction Design Intern @ Mitsubishi Electric Corporation Jan 2018 – Jan 2018 | Kamakura, Japan - Pioneered an accessibility project of data visualization - Conducted user research to understand the needs of visually impaired people - Built prototypes utilizing microcontrollers and digital fabrication tools - Presented the final results of my project to a group of Japanese speakers ### Ambassador @ Movimento Choice Jan 2017 – Jan 2017 | São Paulo, São Paulo, Brazil CHOICE is a Brazilian organization that empowers young people to develop social awareness and projects to help their communities. My current tasks included: - Research about housing problems in my community - Develop a project to reduce the housing problems found - Organize the work of a team of 5 people - Define strategies to complete the project within 6 weeks ### Conference Event Manager @ Cientista Beta Jan 2017 – Jan 2017 Cientista Beta is a non-profit organization which provides incentives to high school research. It has handbooks for both teachers and students, as well as a mentorship program for students that are developing researches. Once at year, the organization makes an event to bring together young scientists and their teaches to develop their abilities and discuss important themes in science. My tasks at the company included: - Organized the "Beta Experience" - Developed activities to introduce concepts in a easy and interactive way - Researched with the target audience their major needs - Researched flaws and points of improvements in science events - Advertised the brand of Cientista Beta ### Laboratory Assistant @ Chemical and Biological Systems Laboratory Jan 2016 – Jan 2017 | Stanford ## Education ### Bachelor's degree in Product Design Stanford University ## Contact & Social - LinkedIn: https://linkedin.com/in/leticia-p-de-souza - Portfolio: https://leticia-desouza.com --- Source: https://flows.cv/leticiadesouza JSON Resume: https://flows.cv/leticiadesouza/resume.json Last updated: 2026-04-13