Lead the design and strategy for both customer-facing digital experiences and associate-facing enterprise systems across Kohl’s online and in-store platforms. Oversee multiple design teams, including other leaders and their direct reports, while driving a holistic, first-principles approach to design thinking. Focused on creating consistent, scalable, and customer-centered experiences that improved business outcomes and support cross-functional initiatives in marketing, merchandising, and omnichannel operations.

Lead a team of 11 Designers and report to the Director of Product Design.

Reduced homepage bounce rate by 12%, improved conversion rate by 10%, and increased average order value by 9% on Kohl’s.com

Designed associate-facing tools that decreased time-on-task by 61% and reduced customer wait times by over 20%

Championed and implemented a company-wide Kohl’s Design System, improving consistency, speed, and efficiency across digital products

Successfully pitched and delivered a ground-up site architecture with a new tech stack, achieving 50% faster loading times

Expanded the design team by hiring and mentoring top talent, leading to multiple promotions and career growth within the team

Recognized for leadership excellence through Advanced Manager Training and People’s Choice Award for most respected design leader

Led the design strategy and execution for Fool.com, focusing on user-centric and data-driven digital experiences. Built and managed a company-wide design team of UX researchers and designers, implementing best practices, cohesive processes, and scalable systems. Partnered with cross-functional teams and executive leadership to optimize products, enhance usability, and drive measurable business results while maintaining a strong, consistent brand experience.

Led initiatives and coordinated team efforts..

Tripled the size of the design team, establishing it as a strategic partner across business units

Reduced development time by more than 2x through implementation of a robust design and development system

Decreased site bounce rate by 37%, improved purchase funnel conversion by 43%, and increased year-over-year member retention by 36%

Enhanced SEO and readability by implementing adaptive templates and providing editorial guidance

Improved clarity of messaging and perceived value of products through qualitative testing and data-driven insights

Collaborated with company leadership to align product design with CEO vision, launching new features and products that increased member engagement and satisfaction

Directed product design across all digital properties, including The Hollywood Reporter, Billboard, Spin, and Vibe. Built and led high-performing design teams, implemented agile workflows, usability and A/B testing, and developed a fully integrated design system to ensure cohesive, scalable, and user-focused digital experiences. Partnered with editorial, AdTech, and marketing teams to drive revenue, optimize content, and enhance user engagement across web and mobile platforms.

Led a team of designers and product managers and reported to the CTO.

Tripled ad revenue within three years by improving ad placement strategy and incorporating higher-value ads without compromising user experience

Decreased bounce rate by 42%, more than doubled page views, and increased time on site by 67% across all properties

Improved newsletter open rates by 19% and achieved near 100% ad impression visibility

Redesigned websites to be fully adaptive across devices, increasing mobile traffic from less than 50% to over 80%

Enhanced SEO and site speed, establishing editorial guidelines to consistently improve Google rankings and traffic growth year-over-year

Managed designers for interactive properties and advertising units, coordinating closely with marketing and leadership teams

Served as the voice of the customer to guide product offerings, revenue generation, and sponsorship opportunities

Helped found Accelestate.com (later renamed Devisably) by being the operations leader. Designed and tested applications from concept, through beta, and into launch after pivoting to a much grander idea based on customer feedback and user analytical data.

Provided design vision and strategy on the usability of the LexTotus suite of legal communities and applications. Delivered fully responsive designs that increased member acquisition and engagement.