# Leverett Alcott

> Data- Driven Product Design Leader | UX/UI | Scaling Design Orgs, Strategy & Vision | Customer-Centered Innovation | Growth & Optimization | Driving customer-loved experiences that deliver measurable business outcomes

Location: Denver Metropolitan Area, United States
Profile: https://flows.cv/leverett

I’ve always been drawn to big, complex problems - the kind that demand both creativity and sharp analytical thinking. Growing up, I split my time between art and math, and eventually realized I didn’t have to choose between them. Product design let me use both sides of my brain at once, and my early co-op experience at Procter & Gamble sealed the deal. There, I learned how real users interact with products, how to translate data into insight, and how thoughtful design directly impacts business outcomes. That combination still drives me today.

Over the last two decades, I’ve led product design efforts across e-commerce, membership products, enterprise tools, and consumer experiences. Today, I lead other leaders - shaping vision, strategy, and execution for high-impact, customer-centric design organizations. My approach always begins with empathy and a deep understanding of customer needs. From there, I partner across product, engineering, research, and business teams to identify opportunities, define the right problems, and design experiences that deliver meaningful results.

Throughout my career, I am proud of to have accomplished the following:

Kohl’s.com – Reduced bounce rate by 12%, improved conversion by 10%, and increased average order value by 9%
Kohl’s associate-facing tools – Cut time-on-task by 50% across key workflows
The Motley Fool – Increased member acquisition by 43% and improved retention by 36%

Across my career, I’ve been recognized not just for outcomes, but for leadership - including being selected for Kohl’s Advanced Manager Training and receiving the People’s Choice Award as the organization’s most respected design leader.

I thrive in environments where design thinking, innovation, customer empathy, and measurable impact come together. Whether leading cross-functional vision, coaching design managers, or driving a product from insight to launch, I focus on delivering experiences people love - and results companies can measure.

Outside of work, I’m big on staying active and spending time with my family. You’ll usually find me on a soccer field, a golf course, or skiing when winter hits. When I’m home, I'm happiest hanging out with my wife and son or diving into great television and film. The balance keeps me grounded and fuels the energy I bring to my professional life.

## Work Experience
### Senior Manager, Product Design @ Kohl's
Jan 2022 – Present
Lead the design and strategy for both customer-facing digital experiences and associate-facing enterprise systems across Kohl’s online and in-store platforms. Oversee multiple design teams, including other leaders and their direct reports, while driving a holistic, first-principles approach to design thinking. Focused on creating consistent, scalable, and customer-centered experiences that improved business outcomes and support cross-functional initiatives in marketing, merchandising, and omnichannel operations.

Lead a team of 11 Designers and report to the Director of Product Design.

Reduced homepage bounce rate by 12%, improved conversion rate by 10%, and increased average order value by 9% on Kohl’s.com
Designed associate-facing tools that decreased time-on-task by 61% and reduced customer wait times by over 20%
Championed and implemented a company-wide Kohl’s Design System, improving consistency, speed, and efficiency across digital products
Successfully pitched and delivered a ground-up site architecture with a new tech stack, achieving 50% faster loading times
Expanded the design team by hiring and mentoring top talent, leading to multiple promotions and career growth within the team
Recognized for leadership excellence through Advanced Manager Training and People’s Choice Award for most respected design leader

### UX/UI Design Lead @ The Motley Fool
Jan 2020 – Jan 2022 | Denver, Colorado, United States
Led the design strategy and execution for Fool.com, focusing on user-centric and data-driven digital experiences. Built and managed a company-wide design team of UX researchers and designers, implementing best practices, cohesive processes, and scalable systems. Partnered with cross-functional teams and executive leadership to optimize products, enhance usability, and drive measurable business results while maintaining a strong, consistent brand experience.

Led initiatives and coordinated team efforts..

Tripled the size of the design team, establishing it as a strategic partner across business units
Reduced development time by more than 2x through implementation of a robust design and development system
Decreased site bounce rate by 37%, improved purchase funnel conversion by 43%, and increased year-over-year member retention by 36%
Enhanced SEO and readability by implementing adaptive templates and providing editorial guidance
Improved clarity of messaging and perceived value of products through qualitative testing and data-driven insights
Collaborated with company leadership to align product design with CEO vision, launching new features and products that increased member engagement and satisfaction

### UX/UI Product Design Director @ Penske Media Corporation
Jan 2013 – Jan 2019 | Greater Los Angeles Area
Directed product design across all digital properties, including The Hollywood Reporter, Billboard, Spin, and Vibe. Built and led high-performing design teams, implemented agile workflows, usability and A/B testing, and developed a fully integrated design system to ensure cohesive, scalable, and user-focused digital experiences. Partnered with editorial, AdTech, and marketing teams to drive revenue, optimize content, and enhance user engagement across web and mobile platforms.

Led a team of designers and product managers and reported to the CTO.

Tripled ad revenue within three years by improving ad placement strategy and incorporating higher-value ads without compromising user experience
Decreased bounce rate by 42%, more than doubled page views, and increased time on site by 67% across all properties
Improved newsletter open rates by 19% and achieved near 100% ad impression visibility
Redesigned websites to be fully adaptive across devices, increasing mobile traffic from less than 50% to over 80%
Enhanced SEO and site speed, establishing editorial guidelines to consistently improve Google rankings and traffic growth year-over-year
Managed designers for interactive properties and advertising units, coordinating closely with marketing and leadership teams
Served as the voice of the customer to guide product offerings, revenue generation, and sponsorship opportunities

### Co-Founder @ Accelestate / Devisably
Jan 2018 – Jan 2019
Helped found Accelestate.com (later renamed Devisably) by being the operations leader. Designed and tested applications from concept, through beta, and into launch after pivoting to a much grander idea based on customer feedback and user analytical data.

### Design Leader & Co-Founder @ LexTotus
Jan 2015 – Jan 2019
Provided design vision and strategy on the usability of the LexTotus suite of legal communities and applications. Delivered fully responsive designs that increased member acquisition and engagement.

### Creative Director @ Luxury Link
Jan 2011 – Jan 2013 | Los Angeles, California
Led the redesign and optimization of Luxury Link’s e-commerce platform, focusing on user experience, responsive design, and brand presentation. Conducted in-depth user research and analytics to understand customer behaviors and preferences, translating insights into actionable design improvements. Managed and mentored junior designers while implementing UX best practices to enhance the overall shopping experience and drive business performance.

Led a team of 3 designers and reported to VP or Marketing.

Decreased site-wide bounce rate by 27% and increased overall conversion rate by 94%
Improved mobile conversion rate over 5x through responsive design and simplified purchasing workflows
Developed and implemented a user research plan, creating user journeys and “jobs to be done” documentation to inform design decisions and marketing strategies
Simplified the bid and buying process, including a package comparison tool, clarifying customer expectations and enhancing the purchase experience
Managed and inspired junior designers to produce visually compelling branding, imagery, and advertisements for boutique hotels and resorts, improving engagement and sales

### Director of Design @ Blue Waters Research
Jan 2010 – Jan 2011 | Santa Monica, CA
Directed the design and branding strategy for Brighter.com, creating a cohesive visual identity and tone of voice across consumer and dental practice platforms. Applied the “jobs to be done” framework to design information architecture, and implemented A/B testing principles to optimize user flows and the initial conversion funnel.

Developed comprehensive style, branding, and tone of voice guidelines for a unified user experience

### Interactive Art Director @ Freelance
Jan 2008 – Jan 2011 | Los Angeles, CA
Directed interactive design projects and managed teams of designers across a variety of digital media and marketing initiatives. Focused on improving usability, design quality, and motion graphics while delivering engaging experiences for diverse platforms.

Managed and mentored design teams to improve usability KPIs and overall design quality
Enhanced motion graphics and interactive experiences, ensuring high engagement and visual impact.

### Senior Designer / animator @ B1 Media
Jan 2006 – Jan 2008 | Studio City, CA
Led design and animation for interactive DVD and Blu-ray films and games, focusing on creating engaging user experiences for emerging digital media platforms. Developed innovative UX solutions to enhance interactivity and community engagement.

Designed UX for the first BD-Live film editing and online community within set-top boxes.

### Lead Designer @ WebFeat
Jan 2004 – Jan 2006 | Cincinnati, OH
Collaborated directly with clients to understand business and user needs, leading the design and front-end development of corporate and e-commerce websites. Ensured a cohesive user experience while aligning design with client goals.

Translated client requirements into effective, user-friendly digital solutions
Improved usability and visual design across projects, enhancing client satisfaction and engagement.

### Designer / Co-Op student @ Procter & Gamble
Jan 2000 – Jan 2002 | Cincinnati, OH
Contributed to digital design projects as a co-op student, supporting user testing, intranet development, and interactive learning tools. Gained foundational experience in user-centered design and data-driven decision-making within a large corporate environment.

Designed P&G’s first global intranet, improving internal communication and usability.


## Education
### Film & Television Production
University of Southern California

### Bachelor of Science in Digital Design in Digital Design
University of Cincinnati


## Contact & Social
- LinkedIn: https://linkedin.com/in/rettalcott
- Portfolio: http://www.rettalcottdesign.com
- Portfolio: https://www.rettalcottdesign.com

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Source: https://flows.cv/leverett
JSON Resume: https://flows.cv/leverett/resume.json
Last updated: 2026-04-17