# Lexi Thorn

> Principal Product Designer at Immutable

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/lexithorn

## Work Experience
### Principal Product Designer @ Immutable
Jan 2024 – Present | New Zealand

### Product Design Manager, Creator & Publisher Experience @ Meta
Jan 2020 – Jan 2023 | San Francisco Bay Area
Led Product Design for Facebook's Creator and Publisher experience, building tools to help video creators succeed which included Creator Tools, Creator Studio, Video Insights, Music Publisher Experience and Rights Manager. Supported a team of designers across the US; San Francisco, Menlo Park, Seattle, LA, New York.

### Digital Design Director @ Australia Post
Jan 2017 – Jan 2020 | Melbourne, Australia
Led the product design team for consumer, small business and enterprise digital products. This included Australia Post’s mobile app, tracking & notifications, alternative addresses (e.g. Parcel Lockers), Australia Post for Small Business portal and lodgements B2B interface for large contract customers.

### Judge - 23rd AMY Awards – Rewarding Digital Brilliance @ AIMIA - The Digital Industry Association of Australia
Jan 2017 – Jan 2017
I am an official Judge of the 23rd AMY Awards - Rewarding Digital Brilliance. Run by AIMIA, The AMY Awards are the most celebrated Awards in Australia’s Digital Industry, rewarding digital brilliance and honouring the work and people in Digital Creative, Content, Services and Applications.

This year there are over 40 different categories with which to reward digital brilliance. Entries into the Awards close on 21st March. For more information about entering your best digital work, please visit the event website: http://www.aimia.com.au/awards

### Senior CX Design Manager (Digital) @ ANZ
Jan 2014 – Jan 2017 | Melbourne, Australia
I was part of a core leadership group that built ANZ's first in-house Digital Experience Design team. This team then went on to redesign all major digital retail channels for ANZ, ANZ.com, Internet Banking website, goMoney app. Established operating model for delivery following a dual-track approach, running parallel streams for experience strategy and Lean UX agile delivery process.

### Co-Founder @ TutorBee
Jan 2012 – Jan 2015 | Sydney, Australia
Co-founded and bootstrapped Tutorbee, a marketplace to help students find the right private tutors from across Australia and conduct lessons online. Our goal: To make the best private tutors in the country, conveniently accessible to all Australian students, regardless of where they may live.

I drove the following aspects: 
• Working with advisors to structure the business 
• Product management, design and front-end development
• Rapid iteration to make it easier to aquire new students and conduct lessons
• Billing, payment and customer support

### User Experience Team Lead @ News Digital Media
Jan 2010 – Jan 2014 | Sydney

### Senior Interaction Designer @ Kelpdesign
Jan 2009 – Jan 2010 | Queenstown, New Zealand

### Senior User Experience Designer @ Avenue A | Razorfish
Jan 2006 – Jan 2008 | London, United Kingdom

### Visual & Interaction Designer @ Acumentum
Jan 2003 – Jan 2006 | Melbourne, Australia

### Visual & Interaction Designer @ Web Elements
Jan 2002 – Jan 2003


## Contact & Social
- LinkedIn: https://linkedin.com/in/lexithorn

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Source: https://flows.cv/lexithorn
JSON Resume: https://flows.cv/lexithorn/resume.json
Last updated: 2026-04-13