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OffsetC (formerly ZeroMe) is an early-stage startup centered around empowering and educating eco-conscious drivers to understand the carbon impact of their gas purchases, improve climate literacy and transparency about carbon offset projects, and to streamline the purchasing of our portfolio of vetted carbon credits. OffsetC is working to improve consumer education so everyone knows what to look for when evaluating the health and impact of carbon credit projects.
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As the design team lead, I facilitated the weekly critiques, created the roadmap and design team goals to ensure cohesion and regular feedback, collaborated with the research team to identify goals for user research, distributed product requirements and features, and led cross functional syncs and handoffs to ensure engineering and design alignment.
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โขLed product design team of 3 (including me) to create an AI-driven consumer carbon credit education and purchasing mobile app to empower everyday drivers to take ownership of their carbon impact
โขDrove end-to-end design process for customer features enabling researching carbon credit projects, viewing gas history, understanding their carbon impact, and purchasing carbon credits
โขFacilitated weekly design critiques, multiple dev handoffs, and mentored a junior designer
โขCo-led a design thinking workshop to identify and prioritize team assumptions to explore during the beta user testing
