Led design and strategy for the company’s first AI initiative resulting in a 65% increase in save-rave and $15M in incremental revenue.

Designed an organic sharing feature, resulting in a 3.5x increase in post-purchase share rate.

Sojournex is a two-sided marketplace in the addiction recovery space.

• Led iOS app redesign; worked directly with founder,

engineers, PM, and UX researcher to rethink IA, functionality, and business

model

• Designed and prototyped 70% of the app, improving 5-person usability

testing results by up to 80%