# Lex Lavatai > Data-driven Product Designer with 5+ years of experience Location: San Francisco, California, United States Profile: https://flows.cv/lexlavatai User-centric Product Designer specializing in conversion and growth optimization through data-informed design. 5+ years of experience. 🎨 Portfolio: lexlavatai.com ✉️ Email: lex.lavatai7@gmail.com Things I’m good at: -conversion optimization -growth -ab testing -product strategy -figuring out the smartest way to test an idea -the art of the 15-minute meeting -spotting (and plucking) low hanging fruit 🍎 -keeping our solutions goal-aligned and user research-informed, even when it’s tempting to stray -not ruining scope -ruining scope when it’s necessary or worth it -being the glue that holds the project together -doing right by the users I’m not great at: -giving directions -liking cats -Zoom…why am I talking on mute again? ## Work Experience ### Product Designer @ Fetch Jan 2025 – Present ### Growth Product Designer @ WeightWatchers Jan 2024 – Jan 2024 Led design and strategy for the company’s first AI initiative resulting in a 65% increase in save-rave and $15M in incremental revenue. ### Product Designer @ Gametime United Jan 2021 – Jan 2024 Designed an organic sharing feature, resulting in a 3.5x increase in post-purchase share rate. ### Product Designer @ brightwheel Jan 2021 – Jan 2021 | San Francisco Bay Area ### Lead Product Designer @ Sojournex Jan 2020 – Jan 2021 | Austin, Texas, United States Sojournex is a two-sided marketplace in the addiction recovery space. • Led iOS app redesign; worked directly with founder, engineers, PM, and UX researcher to rethink IA, functionality, and business model • Designed and prototyped 70% of the app, improving 5-person usability testing results by up to 80% ### Product Design, Intern @ HyreCar Inc. Jan 2019 – Jan 2019 | Los Angeles, California HyreCar is a car-sharing marketplace with 15.9 mil revenue in 2019 • Owned UX writing audit of entire iOS app using UX writing principles to improve user comprehension for 48 screens • Conducted user tests to collect data for new Fleet feature; feature enabled dealerships to rent hundreds of cars en masse ### Product Design, Consultant @ Curtsy Jan 2019 – Jan 2019 | San Francisco Bay Area Curtsy is a YC-backed resale fashion iOS app with over 100,000 monthly users • Redesigned item upload flow improving conversion rate by 8% and increasing the number of pictures posted by 24% • Led 7-person research team in user testing, comparative research, and synthesis eliminating 10 major pain points and improving results by 200% ### Product Design, Consultant @ Eat Your Coffee Jan 2019 – Jan 2019 | San Francisco Bay Area Worked on a team of three to redesign a product subscription platform for desktop and mobile. Owned product list and product screen. ### Product Designer, Consultant @ GEOLOGICAL SURVEY, UNITED STATES DEPT OF Jan 2019 – Jan 2019 | San Francisco, California, United States USGS | Flood zone visualization tool informing users of the effects of sea level rise • Collaborated with 7-person design team, using motion principles, to animate iOS mobile app • Owned animation, using Principle, to prototype high fidelity iterations for two very different personas - scientists and the general public ### Product Designer, Consultant @ SheChange Jan 2018 – Jan 2019 | San Francisco, California, United States SheChange is a web app empowering users to make ethical consumer choices • Worked with design team to improve UX, modernize UI, and comply with client’s request for more use of brand colors • Owned Search & Browse page, designing to increase clicks of “compare” function by 400% in user tests ### Product Designer @ EL PASAPORTE PROJECT LLC Jan 2018 – Jan 2018 | Portland, Oregon Redesigned landing page for a coupon booklet created to increase patronage of the Latinx-owned food carts in Portland, Oregon. • Led 6-person team in user-testing of the existing landing page and user interviews with food cart owners and customers. Through research we discovered that the name "El Pasaporte" was culturally insensitve and was dissuading would be users from purchasing the coupon book • Designed lo-fi to hi-fi prototypes • Presented reserach findings and hi-fi landing page to client and various stake holders resulting in a name change (from El Pasaporte to Buen Provecho) and an updated landing page ### UX Researcher @ Solutions PDX Jan 2018 – Jan 2018 | Portland, Oregon UX Researcher for a design team working with a nonprofit dedicated to serving foster youth. Conducted user interviews and expert interviews to discover research insights. Synthesized research findings into actionable insights. ### Director of HatchLab PDX @ Hatch Innovation Jan 2017 – Jan 2018 | Portland, Oregon Area Hatch Innovation is a nonprofit start up accelerator and co-working space that seeks to enable citizens to build enterprises that improve their communities. Achievements include: Used customer insights to design new types of co-working memberships resulting in a 7% revenue increase Redesigned and produced content for newsletter, used A/B testing to increase readership by over 100%. Redesigned and automated various systems (rent collection, event booking, tour booking) to increase efficiency and decrease staff admin time User-tested member portal platform with co-working members to find usability issues and resolved issues with engineers. ### HatchLab PDX Manager @ Hatch Innovation Jan 2016 – Jan 2017 | Portland, Oregon Area Organized, marketed, secured sponsorship, and directed programming for annual start up pitch fest resulting in 100% audience increase. Hosted podcasts, wrote show notes, directed video productions Managed membership payments and tenant contracts, providing monthly financial reports, oversight of work space, office supplies, equipment, volunteers, vendors, custodial staff, file organization, policy creation and facilities upkeep. ### Community Cultivator @ Hatch Innovation Jan 2015 – Jan 2016 | Portland, Oregon Area ## Education ### Bachelor’s Degree in Economics Rhodes College ### High School Punahou School ### Certificate in Product Design TradeCraft ## Contact & Social - LinkedIn: https://linkedin.com/in/lexlavatai - Website: https://lexlavatai.com/ --- Source: https://flows.cv/lexlavatai JSON Resume: https://flows.cv/lexlavatai/resume.json Last updated: 2026-04-05