ML modeling for service options, pricing and growth systems.

Tech lead for ETA options ML modeling at Instacart: Ranking models for optimizing user growth and marketplace efficiency.

Tech lead for intent-based search ads targeting. Led the team to build ads performance models for targeting products; delivered 1B incremental ads revenue per year.

Individual contributor to multiple ML models in search ads quality:

• User task state model for ads personalization (across targeting and bidding), contributing to ~0.5B incremental ads revenue per year.

• User-intent-based ad keywords retrieval, contributing to ~2B incremental ads revenue per year.

• User intent coverage optimization model to jointly optimize recommendation relevance and diversity. Launched the model across multiple Google surfaces, e.g. shopping emails and chrome new-tab page.