# Licia Li

> Lead Product Designer at Carta

Location: New York, New York, United States
Profile: https://flows.cv/licia

Successfully led and shipped multiple high-impact B2B SaaS products

## Work Experience
### Lead Product Designer @ Carta
Jan 2025 – Present | New York, New York, United States
• Currently building agent-native experience where humans and agents co-create valuations
• Led 0 to 1 design of Portfolio Valuations, a new ERP-integrated product for VC and PE firms, driving a multi-million-dollar ARR pipeline

### Senior Product Designer @ Carta
Jan 2022 – Jan 2025 | New York, New York, United States
Led design for Carta’s Valuations product, streamlining workflows to deliver 16,000+ 409A valuations annually for venture-backed startups

### Senior Product Designer @ Rightway
Jan 2020 – Jan 2022 | New York, New York, United States
• Redesigned mobile app navigation and IA for 1M+ members, simplifying key journeys
• Designed an internal Benefits CMS with keyword search, cutting time-to-answer by 40% for benefit questions and contributing to 70+ Member NPS

### Product Designer @ Fohlio, Inc.
Jan 2019 – Jan 2020 | New York, New York, United States
• Led 0→1 design and launch of a new enterprise product, helping double revenue
• Served as PM + Product Designer at an early-stage startup, driving cross-functional execution from concept to ship

### Designer @ Perkins Eastman
Jan 2017 – Jan 2019 | New York, New York, United States
Designed over 20 projects from concept through construction documentation for global clients

### Designer @ Supermass Studio
Jan 2016 – Jan 2017 | New York, New York, United States
Contributed to award-winning projects, including Mulberry Commons Park


## Education
### Master of Landscape Architecture
Rhode Island School of Design

### Bachelor of Arts - BA in Environmental Design
Tianjin University of Finance and Economics


## Contact & Social
- LinkedIn: https://linkedin.com/in/licia-li

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Source: https://flows.cv/licia
JSON Resume: https://flows.cv/licia/resume.json
Last updated: 2026-03-30