Completed an intensive 4-month, project-based boot camp, transforming raw data into actionable business insights through exploratory data analysis (EDA), SQL data processing, customer segmentation, and data visualization and dashboards using Tableau and Power BI. Delivered insights and recommendations to stakeholders to solve business challenges through interactive reports.

Project include:

• Vacation Rental Market Analysis:

Identified high-investment property types by analyzing Airbnb data using EDA, pivot tables, and

customer segmentation to uncover rental patterns and seasonality.

• Rideshare Analysis:

Discovered passenger preferences and external factors affecting ride durations by writing SQL queries

to analyze ride data and weather conditions.

• E-Commerce Analysis:

Built conversion funnels and acquisition cohorts, transforming transaction data into actionable business metrics to improve conversion rates and retention.

• Retail Operations Analysis:

Identifying profit/loss centers and top advertising

periods using Tableau dashboards to visualize sales and return trends. Provided recommendations to

increase profitability and optimize marketing strategies.

• Returns & Sales Analysis:

Analyzed customer purchase patterns and identified root causes of high return rates to reduce

customer returns and spot seasonality trends.

• Olympic Games Analysis:

Analyzed 124 years of data to track athlete participation trends by gender and country during a team

challenge, highlighting key performance shifts.

• Customer Segmentation for Food Delivery Service:

Performed demographic and RFM segmentation analysis using Tableau and Power BI to identify key customer segments and behaviors to optimize business offerings.

Tools include:

Excel, Google Sheets, Postgres, MySQL, VisualStudio Code, Power BI, and Tableau.

• Reduced user friction by 35% in a social marketplace app by leading a UI redesign, leveraging data-driven insights to optimize the customer journey.

• Improved business conversion rates for a marketing agency by performing detailed website audits, and identifying user engagement bottlenecks, accessibility issues, and conversion optimization strategies.

Worked as a freelancer Product/UIUX designer under IT agencies as well as an independent contractor, collaborating directly with clients.

Clients: Code Switch Consulting, Toptal, Startups.

• Boosted user satisfaction by 40% for a fintech tax reporting app by redesigning the user interface and improving usability, increasing brand awareness by overhauling the sitemap and visual hierarchy.

• Conducted comprehensive UX audits and competitive benchmarking for non-profit organizations, translating user needs into high-fidelity designs to enhance accessibility and increase donation rates for an outpatient pediatric cancer charity and a voting rights organization.

• Collaborated with development teams and organization owners, presenting design iterations in bi-weekly team meetings to ensure smooth implementation and iterative improvements.

• Designed and developed a Framer website for a social enterprise organization.

• Enabled easy future iterations and customizations by creating video tutorials for client autonomy.

• Led client relations and stakeholder meetings, gathering requirements and managing project milestones to ensure timely and successful project delivery.

Clients: VCG, Mangia, Sauk Valley Community College, Srama, BiP.

• Improved telehealth appointment scheduling by 28% and enhanced service discovery for 100+ campuses through a comprehensive app redesign, optimizing user flows based on user data.

• Delivered 90+ product design presentations to clients, aligning design solutions with business goals, ensuring smooth hand-off to development teams, and driving key stakeholder engagement.

• Enhanced product usability by 30% for an MVP fitness app through user flows and wireframe development.

• Increased team efficiency by 20% by designing reusable templates and design systems, leveraging stakeholder feedback to streamline product iteration cycles.