# Lidia Jimeno Harvey > Bilingual Business Analyst with a background in UX Design | Data Analyst | Delivering data stories that drive informed decisions | SLQ, Tableau, PowerBI, Excel | Location: San Francisco Bay Area, United States Profile: https://flows.cv/lidia I am an experienced business analyst with a BA in Mass Communication and 4+ years of experience in web and mobile app design. My design career taught me the importance of user research in product success. This sparked my interest in how data can shape business strategies and led me to pursue a path in Business Intelligence Analytics. Key skills and experiences: As a Business Intelligence Analytics graduate, I have honed my skills in data preprocessing, analysis, SQL, and data visualization with Tableau and Power BI. During this journey, I have completed hands-on projects that involved optimizing marketing strategies and improving business operations, delivering insights and recommendations through interactive dashboards and presentations. I aim to enable effective decision-making by retrieving and aggregating data from multiple sources and compiling it into a digestible and actionable format. Beyond professional endeavors: I enjoy hiking, weight training, and doing arts and crafts in different shapes and forms. Whether exploring national parks or experiencing the hustle and bustle of the city, I thrive in the outdoors. I’m actively seeking entry-level data analyst roles where I can continue learning and contributing to forward-thinking teams. Let’s connect if you know of any opportunities where I can add value! E-mail: lidia.rj10@gmail.com GitHub: https://github.com/Lidia-RJH/Data_Analysis_Projects ## Work Experience ### Senior Associate Data Analyst @ Amplytico Jan 2025 – Present | San Francisco Bay Area ### Business Intelligence Analyst Graduate @ TripleTen Jan 2024 – Jan 2025 | San Francisco Bay Area Completed an intensive 4-month, project-based boot camp, transforming raw data into actionable business insights through exploratory data analysis (EDA), SQL data processing, customer segmentation, and data visualization and dashboards using Tableau and Power BI. Delivered insights and recommendations to stakeholders to solve business challenges through interactive reports. Project include: • Vacation Rental Market Analysis: Identified high-investment property types by analyzing Airbnb data using EDA, pivot tables, and customer segmentation to uncover rental patterns and seasonality. • Rideshare Analysis: Discovered passenger preferences and external factors affecting ride durations by writing SQL queries to analyze ride data and weather conditions. • E-Commerce Analysis: Built conversion funnels and acquisition cohorts, transforming transaction data into actionable business metrics to improve conversion rates and retention. • Retail Operations Analysis: Identifying profit/loss centers and top advertising periods using Tableau dashboards to visualize sales and return trends. Provided recommendations to increase profitability and optimize marketing strategies. • Returns & Sales Analysis: Analyzed customer purchase patterns and identified root causes of high return rates to reduce customer returns and spot seasonality trends. • Olympic Games Analysis: Analyzed 124 years of data to track athlete participation trends by gender and country during a team challenge, highlighting key performance shifts. • Customer Segmentation for Food Delivery Service: Performed demographic and RFM segmentation analysis using Tableau and Power BI to identify key customer segments and behaviors to optimize business offerings. Tools include: Excel, Google Sheets, Postgres, MySQL, VisualStudio Code, Power BI, and Tableau. ### UI Designer @ Mondo Jan 2024 – Jan 2025 | United States • Reduced user friction by 35% in a social marketplace app by leading a UI redesign, leveraging data-driven insights to optimize the customer journey. • Improved business conversion rates for a marketing agency by performing detailed website audits, and identifying user engagement bottlenecks, accessibility issues, and conversion optimization strategies. ### Product Designer @ Freelancer Jan 2022 – Jan 2024 | San Francisco Bay Area Worked as a freelancer Product/UIUX designer under IT agencies as well as an independent contractor, collaborating directly with clients. Clients: Code Switch Consulting, Toptal, Startups. • Boosted user satisfaction by 40% for a fintech tax reporting app by redesigning the user interface and improving usability, increasing brand awareness by overhauling the sitemap and visual hierarchy. • Conducted comprehensive UX audits and competitive benchmarking for non-profit organizations, translating user needs into high-fidelity designs to enhance accessibility and increase donation rates for an outpatient pediatric cancer charity and a voting rights organization. • Collaborated with development teams and organization owners, presenting design iterations in bi-weekly team meetings to ensure smooth implementation and iterative improvements. • Designed and developed a Framer website for a social enterprise organization. • Enabled easy future iterations and customizations by creating video tutorials for client autonomy. • Led client relations and stakeholder meetings, gathering requirements and managing project milestones to ensure timely and successful project delivery. ### UX/UI Designer @ ChopDawg.com Jan 2022 – Jan 2022 | Remote - United States Clients: VCG, Mangia, Sauk Valley Community College, Srama, BiP. • Improved telehealth appointment scheduling by 28% and enhanced service discovery for 100+ campuses through a comprehensive app redesign, optimizing user flows based on user data. • Delivered 90+ product design presentations to clients, aligning design solutions with business goals, ensuring smooth hand-off to development teams, and driving key stakeholder engagement. • Enhanced product usability by 30% for an MVP fitness app through user flows and wireframe development. • Increased team efficiency by 20% by designing reusable templates and design systems, leveraging stakeholder feedback to streamline product iteration cycles. ### Web Designer @ Freelance (Self-employed) Jan 2020 – Jan 2022 | United States • Led all aspects of the design process, including website and assets design, deployment, and hosting for small businesses. • Launched website redesign for D&D H. Architects, resulting in a 113% increase in site sessions. • Refresh UI of MJS Development & Construction’s website and managed their social media networks, achieving a record increase of +200 new accounts on Instagram in a single week. Projects: D&D H. Architects, MJS Building & Development, Spiritual teacher website. ### Graphic Designer @ Freelance (Self-employed) Jan 2018 – Jan 2019 | United States • Produced book cover artwork and podcast cover from concept to completion as the primary designer. • Assisted with landing page redesign for individual client, including creating website images. • Developed website layout, blog page and final design, updating blog content through previously setup database. ### Data Entry Assistant @ OyGA, Organización y Gestión de Archivos, S de RL de CV Jan 2017 – Jan 2018 | Málaga, Andalusia, Spain ### Podcast Editor @ ROCCO Jan 2017 – Jan 2018 | Málaga, Andalusia, Spain - Collaborated with the producer in shaping the structure for a podcast show. - Delivered podcast episodes by mixing and editing interviews, music and sound effects, completing projects in time, in a fast-paced environment. ## Education ### Certificate in UX Design Udacity ### Certificate in Responsive Web Design. HTML & CSS freeCodeCamp ### Bachelor of Arts - BA in Mass Communication/Media Studies Universidad de Málaga ## Contact & Social - LinkedIn: https://linkedin.com/in/lidiajimeno - GitHub: https://github.com/Lidia-RJH --- Source: https://flows.cv/lidia JSON Resume: https://flows.cv/lidia/resume.json Last updated: 2026-04-13