# Liina Laufer > Software Engineer seeking to code for good Location: San Francisco, California, United States Profile: https://flows.cv/liina I am a passionate environmentalist looking to use my background in software development, communications, database management, web and newsletter design, marketing, customer service, and photography, at an innovative, environmentally/socially minded non-profit or company. ## Work Experience ### Senior Software Engineer @ Plura (formerly Bloom Community) Jan 2025 – Present Sole engineer responsible for maintaining the mobile app, website, backend, and infrastructure. ### Senior Engineer I @ Lumos Labs (Lumosity) Jan 2024 – Jan 2024 | San Francisco Bay Area Worked closely with Product & Design on developing a Typescript, Node.js backed platform with a React frontend to replace a Ruby on Rails monolith ### Software Engineer II @ Lumos Labs (Lumosity) Jan 2021 – Jan 2024 | San Francisco, California, United States • Developed several brand new Next.js web apps from scratch using Typescript • Backend development with Node applications, monorepos, and GraphQL resolvers • Created a Storybook package for design tokens • Full stack development using Ruby on Rails and React, including moving Rails views to React • Bug squasher with a focus on reproducing and solving customer-reported issues ### Associate Software Engineer @ Lumos Labs (Lumosity) Jan 2019 – Jan 2021 | San Francisco Web development using Ruby on Rails and JavaScript/React ### Support Specialist, Customer Experience @ Lumos Labs (Lumosity) Jan 2016 – Jan 2019 | San Francisco Bay Area • Customer support using Zendesk • Technical troubleshooting • Gathered and provided feedback to Product • Identified bugs and tracks issues ### Software Engineer @ Plura (formerly Bloom Community) Jan 2021 – Jan 2021 | San Francisco Bay Area Worked in React Native on this social and dating app, adding new interstitials and badges and a placeholder profile for initial app launch. ### Customer Care Representative @ Lumosity (Temporary Through Premier) Jan 2014 – Jan 2016 • Customer support using Zendesk • Technical troubleshooting • Membership database maintenance • Proofreads and provides suggestions for improvements and additions to standard replies • Gathers and provides feedback to Product • Identifies bugs and tracks issues ### Brand Ambassador @ RideCharge/Taxi Magic Jan 2013 – Jan 2014 • Marketing and outreach to the public • Event planning • Partnership building • Social media • Taxi driver technology and accounting support ### Assistant/Data Processor @ Padua Group Appraisals Jan 2012 – Jan 2013 | San Francisco, CA • Research and data processing for appraisal reports • Developed and continually improve upon merge documents and spreadsheet templates for processing and scrubbing data from MLS and county records to compile and cross-check data for subject and • Created and revise appraisal inspection data collection sheet using Google Forms and merge documents to process data into summary paragraph and data chart for reports • Map comparable sales and subject to calculate distances and provide photo routes with Google Maps Engine Lite and WinTotal • Analyze market conditions for neighborhoods and property types to support appraisal reports using MLS, spreadsheet calculators, Trulia, and Zillow • Edit, organize, and place photos of subject and comparables into report using Picasa and Photoshop • Editing and importing property sketches with TOTAL • Office and accounting management: bid on and accept orders, maintain Google Spreadsheet to track orders and deadlines, prepare order notes, schedule appraisal inspections and update Google Calendar, track payments, and organize and update computer files and backup and sync systems across computer network, iPad and wireless enabled camera • Client roster expansion: research and reach out to potential new clients, apply for appraiser panels, and maintain a database of client information and payments ### Brand Ambassador @ Zipcar Jan 2009 – Jan 2012 • Marketing for Zipcar’s car sharing service at street fairs, farmer’s markets, and business events • Member services representative at Zipcar’s front desk in San Francisco – resolved membership account problems, helps new members with applications, and processes applications in person, on the phone, and online ### Online Communications Coordinator @ U.S. Green Building Council - Northern California Chapter Jan 2008 – Jan 2011 • Wrote, edited, designed and updated content for the website, events calendar, weekly e-newsletters, and membership and advocacy campaigns • Managed social networking systems, including Facebook, LinkedIn, Twitter, Flickr, and YouTube • Created and edited online and print collateral, including green building factsheets, sponsorship and membership brochures, workshop catalogs and manuals, and print ads • Compiled monthly reports covering Google Analytics from website, social media statistics, email campaign open and click rates, and ad banner clicks • Grew subscriber list through social networking sites, improved subscribe page and settings, and event registration • Created and distributed membership join and renewal campaign • Assisted members with renewing their membership and changing email subscriptions, and updated the database • Worked with technical support to resolve website and newsletter issues • Created a monthly email calendar to track newsletters, membership renewal reminders, event reminders, and advocacy campaign emails • Developed an Operations Manual with policies and How-To’s for the organization’s online communication systems ### Communications & Programs Assistant @ U.S. Green Building Council New York Chapter / Urban Green Council Jan 2008 – Jan 2008 | New York, NY • Wrote, edited, and updated content for the website and e-newsletters • Assisted members and subscribers with renewals and profile changes • Worked with technical support to resolve website and newsletter problems and changes • Managed Google AdWords for website SEO • Assisted the Programs Coordinator with organizing, advertising and running events and workshops ### Campus Greening, Environmental Leadership Center @ Warren Wilson College Jan 2004 – Jan 2007 • Wrote and designed a guidebook for the EcoDorm (a green residence hall) and worked on LEED Platinum certification for the building • Researched and campaigned successfully for the purchase of Renewable Energy Credits to offset 100% of the College’s electricity use • Led The Green Walkabout campus tour of sustainability at Warren Wilson College for local leaders, trustees, landscape architects, and many other interested visitors • Oversaw the Campus Greening Seed Grant Program, which provides start-up money for environmental projects on campus – distributed and accepted applications, participated in choosing grant awards, summarized and publicized the projects • Performed research, wrote articles, and applied for grants and awards for the Campus Greening Crew and the Environmental Leadership Center • Public speaking at conferences and campus events ## Education ### B.S. in Biology, Environmental Studies: Conservation Biology, Women's Studies Warren Wilson College ### High School Diploma Northfield Mount Hermon ### The Hartsbrook School (Waldorf) ## Contact & Social - LinkedIn: https://linkedin.com/in/liinalaufer - Website: http://www.flickr.com/photos/lowl - Website: http://recipesdeliina.wordpress.com/ --- Source: https://flows.cv/liina JSON Resume: https://flows.cv/liina/resume.json Last updated: 2026-04-01