Set strategic design vision for ad creation, simplifying capabilities and integrating AI.

Led design governance through standards and data-informed experimentation for over 10 million advertisers.

Launched a compliance framework ensuring companies meet state law requirements.

Defined a 2-year product vision for HR apps through user research and cross-functional collaboration.

Acted as a player-coach for select projects, assigning tasks, overseeing design work of designers and ensuring project goals were met.

Partnered with 9 teams to bring web features to parity with mobile app.

Mentored 2 junior designers and contributed to UX organization with design patterns and data visualization components.