• Owned platform design for small-business ad creation across Meta Business Suite and Facebook Ad Center.

• Set strategic design vision for ad creation, simplifying capabilities and integrating AI.

• Led design governance through standards and data-informed experimentation for over 10 million advertisers.

• Led design improvements for HR products including Gusto Compliance, AI-powered HR assistance, applicant tracking, learning management, and performance tools.

• Launched a compliance framework ensuring companies meet state law requirements.

• Defined a 2-year product vision for HR apps through user research and cross-functional collaboration.

• Led design projects for LinkedIn's Pages member experience, focusing on Pages follow strategy and social connections.

• Acted as a player-coach for select projects, assigning tasks, overseeing design work of designers and ensuring project goals were met.

I led the vision of Split Payments and Guest experiences, balancing execution and supervision of junior designers, and collaboration with product and engineering teams.

In parallel, I helped drive a new UX framework to scale checkout and make payments easy for 92 million users.

• Defined UX strategy and frameworks for the PayPal Business App, achieving 100% YoY growth.

• Partnered with 9 teams to bring web features to parity with mobile app.

• Mentored 2 junior designers and contributed to UX organization with design patterns and data visualization components.

• Built and led a design team of 3 to redesign and launch the new MoneyLion app for Android and iOS.

• Developed financial tools including Credit score and Net worth calculators, card recommenders, and credit builder tips.

• Helped shape the vision and rebranding of MoneyLion as a lender, securing 22.5M in series A funding.

Led the redesign of the new MoneyLion app for iOS from the ground-up launched in 2016, while overseeing the work of 3 designers for the entire lifecycle of our products using design thinking techniques, user research, prototyping and documentation.

Worked on digital product design and web projects, creating design systems and implementing design methodologies from the ground-up for a variety of early stage startups. Clients include: Bento for Business, Scandit, PG Ceramics, etc.

Developed design solutions for enterprise and e-commerce websites, mobile apps, and led product design projects for high-demand clients such as: Santander bank, Birkenstock, Bayer and Citi Group.

Led assigned projects while creating flows, wireframes, interface assets and style guides. Interacted with sales, development, & content team members to craft client solutions & ensure design integrity.