# Lilian T. > Staff Product Designer at Meta | Ex LinkedIn, PayPal, Gusto. Leading design innovation and collaboration Location: Palo Alto, California, United States Profile: https://flows.cv/liliant *Open to work in the SF South Bay area and remote (not SF) As a Staff Product Designer at Meta, I focus on enhancing the user experience for the ad creation suite tailored for small businesses. By leading UX projects and collaborating with engineers, writers, and cross-functional teams, I help define end-to-end creation journeys, improve product quality, and deliver intuitive solutions that enable growth for users. With over five years of experience in product design, I specialize in team facilitation, management, and project leadership. My work is guided by a commitment to user-centered design and collaboration, ensuring seamless integration of UX principles and business goals to create impactful and accessible product experiences. ## Work Experience ### Staff Product Designer @ Meta Jan 2025 – Present | United States • Owned platform design for small-business ad creation across Meta Business Suite and Facebook Ad Center. • Set strategic design vision for ad creation, simplifying capabilities and integrating AI. • Led design governance through standards and data-informed experimentation for over 10 million advertisers. ### Staff Product Designer @ Gusto Jan 2023 – Jan 2025 | Palo Alto, California, United States • Led design improvements for HR products including Gusto Compliance, AI-powered HR assistance, applicant tracking, learning management, and performance tools. • Launched a compliance framework ensuring companies meet state law requirements. • Defined a 2-year product vision for HR apps through user research and cross-functional collaboration. ### Staff Product Designer @ LinkedIn Jan 2021 – Jan 2023 | Sunnyvale, California, United States • Led design projects for LinkedIn's Pages member experience, focusing on Pages follow strategy and social connections. • Acted as a player-coach for select projects, assigning tasks, overseeing design work of designers and ensuring project goals were met. ### Lead Product Designer (Checkout) @ PayPal Jan 2020 – Jan 2021 | United States I led the vision of Split Payments and Guest experiences, balancing execution and supervision of junior designers, and collaboration with product and engineering teams. In parallel, I helped drive a new UX framework to scale checkout and make payments easy for 92 million users. ### Lead Product Designer (PayPal Business App) @ PayPal Jan 2017 – Jan 2020 | San Jose, California • Defined UX strategy and frameworks for the PayPal Business App, achieving 100% YoY growth. • Partnered with 9 teams to bring web features to parity with mobile app. • Mentored 2 junior designers and contributed to UX organization with design patterns and data visualization components. ### Lead Product Designer @ MoneyLion Jan 2016 – Jan 2017 | San Francisco, California, United States • Built and led a design team of 3 to redesign and launch the new MoneyLion app for Android and iOS. • Developed financial tools including Credit score and Net worth calculators, card recommenders, and credit builder tips. • Helped shape the vision and rebranding of MoneyLion as a lender, securing 22.5M in series A funding. ### Founding Senior Product Designer @ MoneyLion Jan 2015 – Jan 2016 | San Francisco, California Led the redesign of the new MoneyLion app for iOS from the ground-up launched in 2016, while overseeing the work of 3 designers for the entire lifecycle of our products using design thinking techniques, user research, prototyping and documentation. ### Product Design Consultant @ Lilian Tellez Design Jan 2013 – Jan 2015 | San Francisco Bay Area Worked on digital product design and web projects, creating design systems and implementing design methodologies from the ground-up for a variety of early stage startups. Clients include: Bento for Business, Scandit, PG Ceramics, etc. ### Senior User Experience Designer @ CÓDICE pasión digital Jan 2012 – Jan 2013 | Mexico City Area, Mexico Developed design solutions for enterprise and e-commerce websites, mobile apps, and led product design projects for high-demand clients such as: Santander bank, Birkenstock, Bayer and Citi Group. Led assigned projects while creating flows, wireframes, interface assets and style guides. Interacted with sales, development, & content team members to craft client solutions & ensure design integrity. ## Education ### Bachelor of Arts (B.A.) in Graphic design and Communications Universidad de Guadalajara --- Source: https://flows.cv/liliant JSON Resume: https://flows.cv/liliant/resume.json Last updated: 2026-02-23