# Lily Alvarez > Product Designer | Growth, onboarding and lifecycle experiences Location: San Francisco, California, United States Profile: https://flows.cv/lilyalvarez Principal Product Designer with 10+ years of experience designing and scaling B2B and consumer SaaS platforms. Proven success in growth design, onboarding, and lifecycle experiences across responsive web and mobile. Skilled in design systems, UX strategy, and experimentation, blending qualitative research and behavioral data to drive measurable impact. Adept at working as a player-coach, mentoring designers through critiques, workshops, and strategy sessions while delivering hands-on UX and visual design. Recognized for fostering strong cross-functional partnerships with PMs, engineering, research, analytics, and marketing to align user experience with strategic priorities. ## Work Experience ### Senior Product Designer @ Snowflake Jan 2025 – Present ### Senior Visual/Product Designer @ Domino Data Lab Jan 2025 – Jan 2025 | San Francisco, California, United States Led the redesign of high-traffic pages on Domino’s marketing site, enhancing brand perception and streamlining the user experience for data science professionals. ### Principal Product Designer @ BMO Jan 2023 – Jan 2025 | San Francisco, California, United States Shaped product strategy and experience across multiple digital banking products—Sales, Credit Cards, and cross-sell platforms—to drive digital transformation and deliver high-impact banking experiences that improved conversion, engagement, and inclusivity. Conducted accessibility audits and embedded inclusive practices into the design system; mentored junior designers and led workshops to foster a culture of design excellence. ### Senior Product Designer (Sr Product/Visual/UX Designer) @ Bank of the West Jan 2020 – Jan 2024 | San Francisco Redesigned digital account opening for Bank of the West to drive conversion and make account creation feel friendly and intuitive. ### Sr. Visual Designer @ Clarizen Jan 2014 – Jan 2020 | San Mateo Led design initiatives across enterprise project management platforms, delivering user-centered solutions that improved workflow efficiency, portfolio visibility, and customer engagement. Clarizen is the award-winning leader in enterprise-class work collaboration and project management solutions. ### Sr. Marcom Manager @ Clarizen Jan 2018 – Jan 2019 | San Francisco Bay Area ### Visual Designer @ Badgeville Jan 2012 – Jan 2014 | Redwood City, California Designed gamified enterprise UX components (leaderboards, badges, behavior triggers). Co-developed the Badgeville Customer Community platform, resulting in increased user engagement and growth in product adoption. Collaborated cross-functionally with product, marketing, and customer success teams to shape a more holistic customer experience. Badgeville, The Behavior Platform, is the gold standard for gamification. We help business leaders measure and influence behavior in both customer- and employee-facing user experiences. ### Graphic Designer @ Lilypad Graphics & Design Jan 2003 – Jan 2012 Owner/operator of start-up Design Company, specializing in strategic identity collateral by transforming brands into a meaningful experience. Within every brand there’s a compelling idea. Lilypad’s mission is to uncover these ideas and bringing them to life every time the brand engages the customer. ### Graphic Designer / Marketing Director @ Aegis Holding Company Jan 2008 – Jan 2010 | San Francisco, CA Led the end-to-end design and implementation for projects including coffee shops and restaurants, shaping the brand from inception to launch. Concept creation of brand identity, package and product design, interior and exterior signage, and all project collateral. ### VISUAL/PRODUCT DESIGNER @ The FADER Jan 2004 – Jan 2006 | New York, New York, United States Designed print layouts that balanced visual storytelling with editorial structure, helping define The Fader’s distinctive aesthetic and brand voice. Contributed to the magazine’s early digital expansion, helping translate brand and editorial standards to online formats—an experience that sparked a lasting passion for digital product design. ## Education ### BS Economics in Economics / Sociology University of California, Berkeley ### Certificate in User Interface (UI) and Human-computer interaction (HCI) Design in Web Page, Digital/Multimedia and Information Resources Design UC Berkeley Extension ## Contact & Social - LinkedIn: https://linkedin.com/in/lilyalvarez --- Source: https://flows.cv/lilyalvarez JSON Resume: https://flows.cv/lilyalvarez/resume.json Last updated: 2026-04-13