# Limor Goldhaber > Product Leader | Growth Strategy | Health Tech | Behavioral Insights Location: San Francisco Bay Area, United States Profile: https://flows.cv/limor High-performing, long-time Googler with proven track record of successfully launching new consumer web and mobile applications by optimizing user engagement throughout the product funnel. - Experience analyzing, interpreting, and leveraging SQL & data analysis to make strategic business, marketing, and product development decisions. - Deep growth marketing experience in developing strategies for increasing user engagement, effective measurement methodologies, and working cross-functionally to continuously optimize - Thrive in fast paced, entrepreneurial environments by bringing a unique perspective on creating and implementing engaging user experiences based on advanced education in architecture and algorithmic design Self learner, highly creative, great team work, multi-tasking, focusing on results and getting things done. ## Work Experience ### Senior Product Manager, Pixel (Google) @ Google Jan 2025 – Present | Mountain View, California, United States ### Co-President & Founding Chair @ The Rising Circle Foundation Jan 2024 – Present | Los Gatos, California - Founded and scaled a nonprofit delivering trauma-informed programs across the U.S. and Israel - Secured funding and managed key donor relationships to drive sustainable impact - Led development of a smart triage model for trauma care in collaboration with Columbia University professors - Oversaw product strategy, therapist training, and HIPAA-compliant clinical infrastructure for a national trauma care platform ### Senior Product Manager, Growth - Google Workspace @ Google Jan 2023 – Jan 2025 | California, United States ### Head of Product Growth, Waze (Google) @ Google Jan 2022 – Jan 2023 Lead a cross-functional group of product, engineering, marketing, partnerships and analytics teams to drive sustainable user growth ### Product Lead - Growth Strategy, Waze (Google) @ Google Jan 2020 – Jan 2021 Lead global growth strategy development across Waze products: - Business lead responsible for all analytics & data science requirements for Growth, including dashboards, reports & ML models. Work closely with assigned data scientists and analysts on the team. - Develop quantitative bottom- up growth models needed for Waze to meet company OKRs - Showcase growth plans & advocate for resources needed to management, product, marketing & analytics leads ### Performance Marketing Lead & Analyst (Waze + Waze Carpool Products) @ Google Jan 2016 – Jan 2020 | Tel Aviv Area, Israel Lead the ideation and execution of user acquisition, engagement and retention utilizing quantitative analysis / data mining, rapid product experimentation methodologies, and SQL / Big Data Tools to track growth. - Acquire new users by conducting drill downs on user behavior to glean data insights, then identifying opportunities to increase conversion through rapid, structured testing. - Activate and engage new & existing users through sequential messaging tactics across the user lifetime cycle, which are designed to encourage frequency and increased duration of product use. - Develop systematic frameworks and new tools to prioritize, launch and scale in-app user communication experiments that amplify initiatives from cross-functional sales and BD teams - Using SQL and Big Data Tables, create new dashboards and alerts to monitor new campaigns and product experiments, as well as uncover new conversion trends to identify new growth levers ### Growth Marketing lead, Waze (Google) @ Google Jan 2015 – Jan 2016 | Tel Aviv Area, Israel Developed the first growth marketing function at Waze- responsible for increasing user engagement via creative consumer campaigns anchored on custom product development and unique technical integrations. - Directly managed all growth marketing campaigns by working with product, engineering, Bizdev, sales and analytics teams to define and produce all campaigns elements, maximize impact, and evaluate results. - Launched over 30 new local, regional, and global growth marketing campaigns per year. - Launched Waze’s largest cross-platform custom campaign in collaboration with 13 product teams encompassing over 400 stakeholders globally, for the Star-Wars co-branded campaign. Including: leading the project within Waze, working directly with a team of +35 people from product, Engineering, Sales, Analytics, Marketing and localization to translate user needs to cohesive campaign experience ### Product Marketing Manager, Waze (Google) @ Google Jan 2013 – Jan 2015 | Tel Aviv Area, Israel Initiated, developed and launched global consumer marketing campaigns. - Create and execute innovative strategies and marketing plans that drive awareness, engagement and product adoption. Campaigns included: awareness and acquisition in new geographic markets, new product feature launches, holidays and seasonal events, and ad-hoc current events. - Structured first-ever marketing measurement methodology to inform success of on-going campaign and extract meaningful post-campaign insights that would inform future product and marketing priorities. - Led the re-positioning of Waze’s B2B product offers to enable more effective partner conversations through the business team, leading to 100+ new partners joining programs designed to drive brand awareness through co-marketing. ### Founder & CEO Dscovered (Formerly: Dézquare) @ Dscovered Jan 2012 – Jan 2013 Founded a marketplace that uses a taste-mapping algorithm to efficiently match consumers to their corresponding designers, as well as supporting both throughout the design process. - Successfully secured Angel round of funding that provided an 18-month runway to build, launch and iterate. - Grew company from my own idea during thesis program at the Technion through to a tech-focused company with an 8 staff organization. - End to end product development - from ideation to launch. By utilizing market research and ongoing user feedback developed the product definition, supervised the dev cycle, and launched and iterated the product. - Presented at multiple industry forums and events to generate awareness, secure resources, and continue to grow usage and product visibility. ### Teaching Assistant: Algorithmic Design Applications & Digital Fabrications methods @ Technion - Israel Institute of Technology Jan 2011 – Jan 2011 ### Guest Lecturer: Algorithmic Design Applications @ Shenkar College of Engineering and Design Jan 2011 – Jan 2011 ### Lecturer for Interior design @ Cavim - Institute of Design and Architecture Jan 2009 – Jan 2011 ## Education ### B.Arch in architecture and Town Planning Technion - Israel Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/limorgoldhaber --- Source: https://flows.cv/limor JSON Resume: https://flows.cv/limor/resume.json Last updated: 2026-04-05