• Led end-to-end user experience and visual communication design processes including defining objectives and timelines, ideation, cross-functional collaboration, and print production
• Set mobile app product vision and strategy, feature prioritization, deliverables, and release process based on goals and initiatives
• Redesigned mobile app resulting in increased user rating quality by 30%, decreased uninstalls by 80%, increased user acquisition by 48 times, and increased app usage time by 500%
• Projects include mobile app redesign for IoT product, widget design, and marketing collateral
• Drove change of company communication processes, work processes, and direction
