# Lina Cai > Senior Staff Product Designer at ServiceNow Location: San Jose, California, United States Profile: https://flows.cv/linacai My purpose is to bring clarity to content, substance to experiences, and if possible, a little more peace to our world. I specialize in form-giving, conceptual thinking, and writing, with a background education in graphic design. Since graduation, I have been practicing user experience design in a wide variety of environments from startup to agency and a wide variety of industries from education to retail. As a designer, I focus on empathy and learning because I believe understanding the nature of a problem/user/thing is where the solution/growth/path lies. I spend time outside of formal work exploring other creative fields and expanding my horizons, including my current pursuit of dance and music. ## Work Experience ### Senior Staff Product Designer @ ServiceNow Jan 2024 – Present | Santa Clara, California, United States ### Staff Product Designer @ ServiceNow Jan 2022 – Present | Santa Clara, California, United States ### Senior Product Designer @ ServiceNow Jan 2019 – Jan 2022 | Santa Clara, California ### Freelance Designer @ Lina Cai Jan 2007 – Jan 2019 | San Francisco Bay Area • Designing for educational, religious, and non-profit organizations; including website, brand and identity, marketing, and photo & video ### Product & Visual Communication Designer @ BloomSky, Inc. Jan 2015 – Jan 2016 | San Francisco Bay Area • Led end-to-end user experience and visual communication design processes including defining objectives and timelines, ideation, cross-functional collaboration, and print production • Set mobile app product vision and strategy, feature prioritization, deliverables, and release process based on goals and initiatives • Redesigned mobile app resulting in increased user rating quality by 30%, decreased uninstalls by 80%, increased user acquisition by 48 times, and increased app usage time by 500% • Projects include mobile app redesign for IoT product, widget design, and marketing collateral • Drove change of company communication processes, work processes, and direction ### User Experience Designer @ Impekable Jan 2013 – Jan 2014 | San Francisco Bay Area • Managed and designed end-to-end user experience design projects for startup and enterprise clients across various industries including education, technology, and retail • Projects included enterprise community website, enterprise sales quoting tool, education platform mobile app, wifi search mobile app, retail website, K–12 educational resource web app, property rental website, and weather mobile app • Worked with clients and teams across global timezones • Acquired new clientele and prospects • Mentored interns and trained new hires ### Designer @ Society for the Promotion of Japanese Animation (SPJA) Jan 2012 – Jan 2013 | Greater Los Angeles Area • Designed business and consumer-facing applications and print materials ### Graphic Design Intern @ San José State University Jan 2012 – Jan 2012 | San Francisco Bay Area • Designed a visual identity system for the community program We Are Sparta to unify the university community, facilitate a wider range of applications and merchandise, and initiate a campus-wide rebranding effort • Led a design team to redesign the Washington Square Magazine and logo to better serve alumni and define standards for future issues • Presented ideas to and worked closely with the university art director, magazine editor, and management to deliver on tight deadlines ### Graphic Design Intern @ Santa Clara Valley Water District Jan 2011 – Jan 2012 | San Francisco Bay Area • Designed internal documents, fiscal publications, and other print materials to efficiently communicate complex technical information to customers, employees, and the board of the directors • Designed marketing materials including flyers and postcards by collaborating with the public relations and marketing teams to inform and persuade customers to participate in water events and conservation initiatives • Managed projects and worked directly with customers to deliver on tight deadlines • Managed production processes including printing, mass-mailing, and newspaper publishing • Prepared cost-analyses and proposals for design-related spending • Planned and scheduled interviews ### Graphic Designer @ Gavist Media LLC Jan 2009 – Jan 2011 • Designed visual identity system and print materials including business cards • Designed website to facilitate interactions and information sharing between a wide variety of MMORPG gamers • Led a team of designers to design for site events and monthly newsletters ### Graphic Designer @ Anime Resource Group Jan 2009 – Jan 2011 • Designed website to provide attendees with information and services such as booking hotel rooms and buying tickets • Designed print materials including newspaper and magazine advertisements, program guides, and convention signage ### Graphic Designer @ Alpha Phi Omega National Service Fraternity Jan 2007 – Jan 2008 | San Francisco Bay Area • Designed posters and other promotional materials to advertise service events such as blood drives • Designed and produced monthly newsletters by working closely with a team of copywriters, event planners, and fraternity members • Provided community service to the San José community, San José State University campus, Alpha Phi Omega fraternity, and national events ## Education ### Bachelor of Fine Arts in Graphic Design, Minor in Art History and Visual Culture, Minor in Business San José State University ## Contact & Social - LinkedIn: https://linkedin.com/in/linacai - Portfolio: http://linacai.com --- Source: https://flows.cv/linacai JSON Resume: https://flows.cv/linacai/resume.json Last updated: 2026-04-13