• Startup clients: Phrenify, Sweet Trades, and Neuracore (sustainability + AI industries)

• Designing responsive, visually appealing user interfaces for websites and apps to improve conversions. Applying content strategy, improving the UX, and just making it look nice

Led redesign of 1Core's Staffing Module.

• Led design on B2B core experiences of the SaaS platform, such as scheduling and payment flows, feature offerings, dashboard, and AI tools

• Collaborated with product managers, engineering, customer success, and marketing to align on strategic decisions and evolve the MVP

• Conducted user research including surveys, interviews, usability testing, workshops, and stakeholder reviews to gather feedback and inform design decisions, enhancing the user experience by over 25%

• Other cross-functional responsibilities include writing product and design specs, QA, graphic design, and marketing copy

• Built and managed the marketing website through Framer

• Led the development of design concepts, mockups, prototypes, journey maps, and wireframes for Dayslice using Figma, leading to over a 100% increase in product value for users within 4 months

• Implemented a robust design system to enhance consistency and streamline engineering handoff procedures

• Identified business needs and continuously iterated the design process to achieve an ideal end-to-end product concept

• Conducted market and user research to validate the MVP and reach the appropriate user segments

• Designed the initial website and mobile application after gathering insights from research