Linda Shum

Linda Shum

Linda Shum

UX Design Google Certified | Product Designer | UI Design for Web & Mobile | Digital Marketing

ABOUT ME I’m a MarTech project lead, UX designer, and digital marketer with over 20 years of experience crafting digital solutions that are both strategic and human-centered. My background blends creative design, front-end development, and project oversight.

LinkedIn Portfolio Portfolio GitHub

Experience

Cañada CollegeMenlo Studio Assistant

2025 — Now

2025 — Now

Redwood City, CA

Shum Design StudioFounder & Principal Project Leader

2000 — Now

2000 — Now

Lead client engagements in project planning, web production,

and data-driven design

Oversee project task tracking and monitor timelines

Provide UX design, content strategy, SEO, and analytics insights

Brand strategy, art direction, and asset creation

Essex Property TrustSenior Specialist, Digital Marketing

2024 — 2025

Essex Property TrustDigital Marketing Specialist

2022 — 2024

2022 — 2024

San Mateo, California, United States

First Republic BankSitecore Web Producer

2020 — 2022

2020 — 2022

San Francisco Bay Area

Provide excellent customer-service to internal clients and team members.

Support First Republic’s Web Team with Sitecore expertise

Collaborate with clients and team members to perform requested website updates

Contribute web design and front-end development expertise

Schedule and implement monthly/weekly edits to website

Gather metrics for website growth reports

Log and manage JIRA tickets

Create and maintain documentation for Sitecore components

Education

University of Oklahoma

Bachelor of Fine Arts (BFA)

General Assembly

12- Week User Experience Design

San Francisco State University

Digital Communication and Media/Multimedia

AcademyX

Certificate