# Linda Shum > UX Design Google Certified | Product Designer | UI Design for Web & Mobile | Digital Marketing Location: San Francisco, California, United States Profile: https://flows.cv/lindashum ABOUT ME I’m a MarTech project lead, UX designer, and digital marketer with over 20 years of experience crafting digital solutions that are both strategic and human-centered. My background blends creative design, front-end development, and project oversight. I specialize in managing CMS platform projects, collaborating with developers, writing user stories, and performing UAT to deliver seamless digital experiences. I’ve led migrations, built scalable design systems, and created reporting tools that help marketing teams make smarter decisions. I work closely with both technical and non-technical stakeholders to clarify requirements, move blockers, and keep teams aligned from kickoff to launch. Whether guiding a web redesign or mentoring junior creatives, I bring clarity, structure, and a collaborative spirit to every project. SKILLS • Design: visual design, interaction design, information architecture, user experience, and content strategy • Creative: art direction of photography and illustration, design for web and email campaigns • Project lead: creative briefs, technical requirements documentation, project plans, create design systems, UAT testing • Interaction: sketches, personas, scenarios, wireframes, flowcharts, prototypes • UX prototyping tools: Sketch, Adobe Creative Suite, Balsamiq, Omnigraffle, and UXPin • CMS software and coding: Sitecore and WordPress theme design, HTML/CSS, jQuery, basic PHP/MySQL • Industries: high technology, health, e-learning, and nonprofit Design Specialties: Visual, User Experience, Interaction, Information Architecture, Strategy, Project Management and Mentoring ## Work Experience ### Menlo Studio Assistant @ Cañada College Jan 2025 – Present | Redwood City, CA ### Founder & Principal Project Leader @ Shum Design Studio Jan 2000 – Present - Lead client engagements in project planning, web production, and data-driven design - Oversee project task tracking and monitor timelines - Provide UX design, content strategy, SEO, and analytics insights - Brand strategy, art direction, and asset creation ### Senior Specialist, Digital Marketing @ Essex Property Trust Jan 2024 – Jan 2025 ### Digital Marketing Specialist @ Essex Property Trust Jan 2022 – Jan 2024 | San Mateo, California, United States ### Sitecore Web Producer @ First Republic Bank Jan 2020 – Jan 2022 | San Francisco Bay Area Provide excellent customer-service to internal clients and team members. • Support First Republic’s Web Team with Sitecore expertise • Collaborate with clients and team members to perform requested website updates • Contribute web design and front-end development expertise • Schedule and implement monthly/weekly edits to website • Gather metrics for website growth reports • Log and manage JIRA tickets • Create and maintain documentation for Sitecore components ### Sitecore CMS Support (via Peak17) @ Essex Property Trust Jan 2019 – Jan 2020 | San Mateo, CA On assignment to Essex Property Trust, Inc. October 2019 through February 2020 and again April 2020 through June 2020. Performed QA and UAT on Sitecore CMS web pages in preparation to successfully launch Essex’s website redesign. Contributed keyword research, gap analysis for blog content strategy, edited photo selections for blog posts, and created process documentation for content editors. ### Senior Web Producer (Umbraco and Sitecore) @ WageWorks Jan 2016 – Jan 2019 | San Mateo Website leader for WageWorks.com website redesign and platform migration (Umbraco to Sitecore CMS) collaborating cross-functionally with UX designers, writers, editors, visual designers, .NET developers, and IT engineering. Managed enterprise corporate website and 300+ client micro-sites. - Web content management and administration of WageWorks' corporate website (Sitecore and Umbraco) and client microsites - Gather requirements, wireframe, prototype, and create hi-fidelity designs for new website features - Support and train content editors in Sitecore and Umbraco - Monitor and implement best practices for technical SEO using keyword research and analytics reports - Configure, test and manage Google Tag Manager (GTM) - Digital Marketing with Marketo and integration with Sitecore CMS - Partner with IT for oversite of platform infrastructure needs - Collaborate cross-functionally across teams with Marketing, UX, Engineering, IT and Product - Write business requirements, user stories, conduct user testing and quality assurance - Integrate CMS with Google Tag Manager, Facebook remarketing pixels, Marketo, Eloqua and Terminus - Gather insights through analytics reports and A/B testing - Follow agile principles with regular sprints - Vendor and budget management ### Senior Interactive UX Designer @ United Way of the Bay Area Jan 2006 – Jan 2016 | San Francisco Mobile app ideation and prototyping. Information architecture, user research, UX, design, build and manage enterprise level CMS websites with integration to SalesForce. Contributing team member to overall strategy, brand evolution and innovation within the Marketing department. ### Beta Tester for DrawSomething2 & Art with Friends @ Zynga Jan 2013 – Jan 2015 | San Francisco Beta Tester for Zynga's International Game called DrawSomething2 & Art with Friends. Tested the colors, tools, interface and community features. Reported issues and made suggestions for improvement. Verified artist in the DrawSomething2 / Art with Friends community. Samples of illustrations: http://instagram.com/ebflute ### Assistant Instructor @ San Francisco State University Jan 2005 – Jan 2010 | San Francisco Bay Area Design Mentoring students in Multimedia Studies Provide technical support and guidance for graduate students developing website portfolios ### Multimedia Instructional Designer @ Crawford & Associates, International Jan 2002 – Jan 2006 | Palo Alto, California Creative design lead for interactive e-learning team providing solutions to facilitate learning retention of global corporate training to Fortune 500 clients: Cisco, HP, J.D. Power and Associates Kaiser Permanente, and Logitech Consulted with clients about communication needs Collaborated with project team to produce high quality interactive web based instruction Interactive design using Adobe Creative Suite and ActionScript to create engaging content. Web-based learning topics: software application training, marketing resource management, standards of business conduct, salesforce development, and manager training ### Web Designer III @ DigitalThink (acquired by Convergys) Jan 2000 – Jan 2002 | San Francisco, California Concept, design, develop and implement client-facing custom training solutions for Fortune 500 companies including HP, Cisco, Intuit, Circuit City and McDonald’s Designed and developed LMS e-learning courses using Flash ActionScript to animate illustrated assets, hand-code HTML/CSS, JavaScript (JSP servlets) ### Conceptual Designer @ StayWell Jan 1998 – Jan 2000 | San Bruno, California Created concepts, design and mechanicals for patient education materials. Interviewed subject matter experts in the field of Health such as Doctors, Nurses, Technicians and Nutritionists. Worked closely with writers and editors to produce engaging booklets, pdfs and website pages for patients. ### Marketing Graphic Designer @ Creative Publications (acquired by McGraw Hill) Jan 1997 – Jan 1998 | Mountain View, California Created marketing materials to promote and sell textbooks and ancillary materials to school districts. Art direction of photography for catalogs and promotions. Art direction of trade show graphics. ### Design Manager @ NTC/Contemporary Books (acquired by McGraw Hill) Jan 1987 – Jan 1997 | Lincolnwood, Illinois Led visual design and product management of 500 titles in the Foreign Language division. Hands on graphic design of book covers and interiors, art directed illustration / photography. Produced detailed specifications for typesetting. Concept and production of company's first textbook successful adoption in Texas and California. The adopted program is ¡Viva el español! which is a six-level program that encourages Spanish language proficiency in students beginning in the primary/elementary grades. ¡Viva el español! project includes these components: • Student Workbook • Workbook, Annotated Teacher’s Edition • Teacher Resource Book • Assessment Book with Audio CD • Heritage Speaker Activity Book • Culture Resource Book • Overhead Transparencies • Audio CDs • Classroom Library including puppet characters ## Education ### Bachelor of Fine Arts (BFA) in Advertising University of Oklahoma ### 12- Week User Experience Design General Assembly ### Digital Communication and Media/Multimedia San Francisco State University ### Certificate in Web Development: Apache, IIS, MySQL, PHP AcademyX ## Contact & Social - LinkedIn: https://linkedin.com/in/lindashum - Portfolio: http://www.shumdesign.com - Portfolio: http://shumdesign.com - GitHub: https://github.com/ebflute --- Source: https://flows.cv/lindashum JSON Resume: https://flows.cv/lindashum/resume.json Last updated: 2026-04-13